Magic in the Air: Jcpenney's Secret Weapon

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You don't need magic to charm and captivate a client; just basic psychology and a willingness to do the work. We outline three practical ways to win new clients for your creative business.

It s Halloween season, and everyone s dressing up as witches magical figures who can control people s minds and actions with their spells and incantations. And it turns out that effectively drawing on fundamental psychological principles can be just as powerful as magic in stories as long as you approach it in the right manner.

Articulate the enchantment spell

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Spellbinding pitches: How to enchant clients with your proposals

You don't need magic to charm and captivate a client; just basic psychology and a willingness to do the work. We outline three practical ways to win new clients for your creative business.

It's Halloween season, and everyone's dressing up as witches: magical figures who can control people's minds and actions with their spells and incantations. But while witches are fictional, there are real ways you can enchant clients into accepting your proposals. And it turns out that effectively drawing on fundamental psychological principles can be just as powerful as magic in stories… as long as you approach it in the right manner.

Note that the metaphor we're using here isn't just window-dressing. 'Spellbinding' is a word we use in everyday speech for a reason: it's a way of describing being swept up in something without really understanding why. We've all experienced these emotions at some point in our lives, whether it's our response to a work of art, music or theatre or meeting our soul mate for the first time.

When that happens, the subconscious part of our brain takes over from our conscious, our blood starts pumping, and we feel instantly engaged and excited… without necessarily processing the reason why. Imagine if you could achieve that with clients: how ready would they be to sign on the dotted line?

Of course, it's not easy. Crafting a spellbinding pitch requires a blend of artistry, insight and clear communication. But get it right, and the world's your oyster. In this article, we'll explore three vital ingredients in this "magic potion" and how to combine them to instantly win prospective clients over.

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Reviews for "Boosting Sales with the Jcpenney Magic Bullet"

1. Samantha - 1 star - I was extremely disappointed with the "Jcpenney magic bullet" product. The quality of the blender was very poor, and it broke after just a few uses. Additionally, the blender did not blend ingredients smoothly, and there were always lumps in my smoothies. I would not recommend this product to anyone, as it is not worth the money.
2. Michael - 2 stars - I had high expectations for the "Jcpenney magic bullet", but it failed to meet them. The blender is not powerful enough to blend harder ingredients like ice or frozen fruit, which was a major disappointment. The cups that come with the blender are also not of good quality and they leak when you try to blend liquids. Overall, I found this product to be overpriced for the limited functionality it offers.
3. Emily - 1 star - The "Jcpenney magic bullet" was a complete waste of money for me. The blender blades were not sharp enough, resulting in clumpy and poorly blended smoothies. The motor was also quite weak and struggled to blend even soft ingredients properly. Furthermore, the cups and lids were not durable and would crack easily. I would highly recommend looking for a different blender option instead of wasting your money on this one.
4. David - 2 stars - I purchased the "Jcpenney magic bullet" hoping it would make my cooking and meal preparation easier. However, I found the blender to be quite underwhelming. It did not have enough power to blend ingredients smoothly, leaving chunks and uneven textures in my recipes. Additionally, the product was not very durable and broke after a few months of use. I would advise against purchasing this blender and opting for a more reliable and powerful option instead.

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