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The magic fur brush is a revolutionary tool that has become a staple for pet owners around the world. This brush is unlike any other on the market, as it harnesses the power of magic to effortlessly remove shedding fur from animals. The magic fur brush might seem like something out of a fairy tale, but it is a real product that has been perfected through years of research and development. Its bristles are made from a special material that is gentle on the skin but tough enough to tackle even the most stubborn fur. When used on a pet, the brush glides effortlessly through the fur, grabbing loose hairs and removing them with ease. One of the most impressive features of the magic fur brush is its ability to magically collect hair in a convenient compartment.

As a result, we were able to have a really strong launch and shot near the top of most of the rankings in the retailers we're in. In some cases, we have the single best-selling cereal sku out of hundreds of cereals in a given retailer.

Our launch strategy focused on building deep partnerships with each retailer and creating customized marketing and promotions that resonated with their specific customer base. Of course, we need to balance this with the overall business and make sure there s not too much cannibalization, but so far, it seems to be a rising tide that lifts all boats.

One of the most impressive features of the magic fur brush is its ability to magically collect hair in a convenient compartment. This means that pet owners no longer have to deal with loose fur flying around and landing on their furniture or clothing. The collected fur can be easily disposed of, making clean-up a breeze.

DTC health cereal Magic Spoon expanding physical retail presence

The high-protein, low-sugar cereal brand appeared in Target this year, and it will now be available on more store shelves.

• Direct-to-consumer cereal brand Magic Spoon is expanding its push into physical retail.
• The CPG brand sells high-protein, low-sugar cereals meant to mimic classic types of cereal.
• The company received $82 million in Series B funding last year and started selling inside Target.

Direct-to-consumer (DTC) cereal brand Magic Spoon is expanding its push into retail stores and will now appear in more grocery stores.

The CPG brand, known for its high-protein and low-sugar cereals and cereal bars, has inked a deal to appear in the largest grocery stores in the U.S., including at Walmart, Kroger and Albertsons, Food Navigator USA reported. The DTC cereal brand, which launched entirely online in 2019, first entered physical retail last year as part of a partnership with Target . The brand’s core offerings also will be available at more Target locations, the report said.

At the same time it announced its presence inside Target stores last year, Magic Spoon also secured $85 million in Series B funding led by the private investment firm HighPost Capital. Magic Spoon in a release at the time said the funding would help it transform from an entirely DTC model into more retail stores, and the brand said the investment would help it increase brand awareness. The CPG brand last summer also signaled that its retail partnerships would eventually extend beyond Target, and it last fall started selling its products at Sprouts Market stores .

“Our focus on a direct-to-consumer model when we launched was key as we were growing and establishing a presence in a tired category, but we are beyond ready and excited to be able to reach even more consumers across the country through our brick-and-mortar retail launch,” said Greg Sewitz, the co-founder of Magic Spoon, in the 2022 release.

Magic Spoon launched more than three years ago and offers healthier twists on classic cereal brands. Some of its most popular products include Fruity, Cocoa and Peanut Butter cereals that mimic the offerings from major players in the cereal market. But unlike most traditional cereal brands, Magic Spoon’s cereals offer about 13 grams of protein per serving and less than four grams of carbs. They also exclude added sugar, gluten, grains or soy, making them friendly to certain diets, like keto.

The cereals are more expensive than typical brands on the market, with a price tag of $39 for a box of four or $54 for a box of six, but Gabi Lewis, Magic Spoon’s co-founder and CEO, told Food Navigator that its target customers weren’t comparing the products to other cereals but were instead comparing them to other health-focused foods, like yogurt and protein bars.

Not only does the magic fur brush make grooming easier, but it also has numerous benefits for pets. Regular brushing with this tool can help keep the animal's coat healthy and free from tangles. It also stimulates blood flow to the skin, promoting a healthy and shiny coat. Pets enjoy the sensation of being brushed with the magic fur brush, as it provides a soothing massage-like experience. Not only is the magic fur brush effective for removing shedding fur, but it is also incredibly versatile. Its magical properties make it suitable for use on all types of animals, from dogs and cats to rabbits and guinea pigs. The brush can be used on both short-haired and long-haired pets, and it works equally well on dry or wet fur. In conclusion, the magic fur brush is a game-changer for pet owners. Its ability to effortlessly remove shedding fur and collect it in a convenient compartment makes grooming a breeze. The brush's magical properties, versatility, and benefits for pets make it a must-have tool for any animal lover. Say goodbye to the days of struggling with shedding fur and embrace the magic of the fur brush!.

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