Fire magic cabinets are a fascinating and intriguing form of entertainment and illusion. These cabinets, also known as fire cabinets or fire boxes, have been used by magicians for centuries to create visually stunning and jaw-dropping effects during their performances. The concept behind fire magic cabinets is quite simple. Essentially, a cabinet or box is constructed with one or more compartments that are specially designed to hold flammable materials such as flash paper or flash cotton. These materials are highly combustible and can be ignited easily. During a performance, a magician will usually place an object or a person inside the cabinet and then close the doors.
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We wanted to speak to this creating a dreamlike, whimsical world that didn t advocate perfection or some unrealistic ideal, but rather, magic and the surreal. The playful brand illustration style brings more joy across every touchpoint with twinkling, magical creatures and skateboards sparkling off into the distance.
During a performance, a magician will usually place an object or a person inside the cabinet and then close the doors. They will then proceed to ignite the flammable materials inside the compartments. As the flames engulf the cabinet, the magician will showcase their skills by extinguishing the fire and revealing that the object or person inside the cabinet has either vanished or transformed into something else entirely.
Target more than mgic
Challenge
Target wanted to do something they’d never done before. Their first ever cross-category brand: aimed at eight to twelve year-olds girls, and featuring over 500 products from apparel, beauty, tech, and stationery.
To resonate with this audience, they invited COLLINS to develop and launch an inclusive, imaginative brand that embraces girls’ uniqueness and self-expression.
Solution
Girly. The meaning of this word evolves as young girls define it for themselves. Loud. Messy. Confident. Silly. Strong. Funny. Smart. Bold. Kind. ‘Girly’ is a small word that contains a magnitude of personality and possibility. We wanted to create a brand that allowed room for all of it.
Because it ain’t easy being a tween. You’re not a kid. Not yet a teenager. It’s often the resilience of your own imagination that gets you through it. We wanted to speak to this–creating a dreamlike, whimsical world that didn’t advocate perfection or some unrealistic ideal, but rather, magic and the surreal.
‘You don’t have to be perfect to be amazing’–More Than Magic champions girls as they imagine who they are and who they could be. The playful brand illustration style brings more joy across every touchpoint with twinkling, magical creatures and skateboards sparkling off into the distance. Every element in our system is supported by an expansive color strategy that welcomes girls as they experiment with their own personal style and identity.
We’re thrilled to have partnered so closely with Target in helping to shape and bring this brand to life.
More Than Magic launched in Summer 2019. As a spirited beacon of self-expression, tweens shamelessly donned their sequined jackets, and post-tweenage-girls (a.k.a moms) said “it’s honestly kind of hard not to fall in love with it at first sight”.
That’s more than magic to us.
Team
- Gabe Benzur
- Megan Bowker
- Madeleine Carrucan
- Brian Collins
- Michelle Fonseca
- Cheryl Johnson
- Mari Juliano
- Sanuk Kim
- Sohee Kim
- Tomas Markevicius
- Dave Rowland
- Barney Stepney
- Kris Wong
- Target Creative
To resonate with this audience, they invited COLLINS to develop and launch an inclusive, imaginative brand that embraces girls’ uniqueness and self-expression.
The key to the success of fire magic cabinets lies in the careful construction and design of the compartments. These compartments are usually made from fire-resistant materials such as metal or asbestos, which can withstand the intense heat and flames produced during the trick. The cabinets also typically have various mechanisms and hidden compartments that allow the magician to control the fire and create the desired effect. Safety is of utmost importance when it comes to fire magic cabinets. Magicians must take extra precautions when working with fire and ensure that they have the necessary training and expertise to handle the risks involved. Fire extinguishers and other firefighting equipment should always be readily available during performances to prevent accidents and ensure the safety of both the performer and the audience. Fire magic cabinets continue to captivate and amaze audiences around the world. The skill and precision required to execute these illusions make them a true testament to the art of magic. Whether it's a vanishing act or a transformation, fire magic cabinets never fail to leave spectators in awe and wonder..
Reviews for "The Psychological Benefits of Fire Magic Cabinets: Stress Relief and Emotional Well-being"
1. John - 2 stars - I was really disappointed with the Fire magic cabinets. They looked great in the pictures, but when I received them, the quality was incredibly poor. The wood was cheap and flimsy, and the paint job was sloppy. On top of that, the cabinets didn't even fit together properly. Save your money and look elsewhere for quality fire cabinets.
2. Emily - 1 star - I could not believe how terrible the Fire magic cabinets were. They claim to have fire-resistant properties, but I have serious doubts about their effectiveness. The construction was shoddy, with loose screws and a cabinet door that didn't align properly. I wouldn't trust these cabinets to protect anything in case of a fire. Don't waste your time or money on these inferior products.
3. Sarah - 3 stars - The Fire magic cabinets were just okay. I didn't have high expectations, but I still found several issues with them. Firstly, the assembly was a major hassle and some of the pieces didn't fit together well. Secondly, the paint started peeling off after just a few weeks of use. While they do provide some storage space, I don't think they are worth the price tag considering the poor quality.