In the enchanted world of Helaria, a young princess named Seraphina was cursed by a wicked sorceress. The curse transformed her into a fearsome dragon, forced to live in isolation atop a treacherous mountain. However, a glimmer of hope emerged when legends spoke of a magical rebellion that could break the curse and restore Seraphina to her human form. As the years passed, the prophecy of the rebellion grew stronger in the hearts of the oppressed magical creatures living under the rule of the sorceress. They believed that the reborn princess held within her the power to unite the realm and free them from the sorceress' tyranny. Meanwhile, Seraphina, now the Princess Dragon, had not lost hope.
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Allemann also confirmed the store will follow all safety recommendations, the staff has been trained in them and the amount of people allowed in the store will be limited for the time being. Each style and size is available to try on at the wall which also eliminates the mess from piled up shoe boxes on the floor and a fresh pair will be brought to the checkout for you.
Meanwhile, Seraphina, now the Princess Dragon, had not lost hope. She tirelessly researched ancient spells and consulted wise creatures of the land in search of a way to break the curse. It was during one of her ventures through the enchanted forest that she encountered a hooded figure who held the key to the rebellion.
There’s a Little Bit of ‘Magic’ in On’s New NYC Flagship — Here’s What Customers Can Expect
On is bringing Swiss footwear to the Big Apple in a major way.
The running-focused brand announced that doors are opening on its New York City flagship today, an innovation-focused location consuming 1,630 square feet of real estate in the NoHo neighborhood on Lafayette Street. The highlight of the shopping experience is the “Magic Wall,” which was created to pair human interaction with the best in technology.
This addition to the shopping experience, On co-founder David Allemann told FN, is in response to a problem that has long plagued footwear retail.
“We thought about how you shop, especially at sports and sneaker stores — it’s a messy process,” Allemann told FN. “You’re looking at shoes and then you’re greeted by one of the advisors, then she or he vanishes to the stock room for five minutes and comes back with a lot of boxes — you have hundreds of boxes in front of you and hopefully it’s the right size. If not, then your advisor vanishes again for five minutes to find the right size. At the end, you spend probably half an hour in that store with very little interaction.”
Related StoriesOn’s “Magic Wall” — which spans nearly the length and height of the store — was added to guide the shopping experience. The front features hidden gait-cycle analysis technology, and with a quick few run strides the customer will be matched with the best shoe for them. The frontside of the Magic Wall allows shoppers to analyze their running styles in seconds right on the store floor. Also, there is an invisible foot scanner with depth cameras that will accurately find your correct size with an accuracy of +/- 1.25 mm.
The front of the “Magic Wall” inside On’s new NYC store. Courtesy of On
The back of the wall allows customers to see all of the shoes and try pairs on without having to wait. Each style and size is available to try on at the wall — which also eliminates the mess from piled up shoe boxes on the floor — and a fresh pair will be brought to the checkout for you.
The store also has changing rooms behind the wall to try on the brand’s apparel. To bring a bit of the Swiss Alps to NYC, the rooms will include a signature Alpine scent and complementing sounds.
Additionally, the theme is carried out through installations including a 3-D-printed boulder that was scanned from the Engadin Valley in the Swiss Alps — a nod to On’s outdoor roots — as well as a water fountain that is filtered to a purity that you get in the Swiss mountains. And customers can find out more about products and installations in the store by using their smartphones to activate the NFC technology.
“The store is simplified and we made it very sleek, which is also connected to our design DNA,” Allemann said. “When you look at how On designs shoes, how we design apparel, it’s inspired simplicity and we felt that should be part of the store experience as well.”
A apparel selection inside On’s flagship in NYC. Courtesy of On
But opening in NYC isn’t as simple as having a footprint in the biggest market. Allemann said On has a connection with the city. After all, the first three retail accounts the brand landed 11 years ago were in the Big Apple.
“For us, it’s so gratifying if we’re in New York running on the High Line or along the Hudson [River] or in an Equinox or whatever to see so many On shoes,” Allemann said. “It’s really fantastic to see, so we wanted to come back and connect with the running community.”
However, the Swiss company did experience some challenges along the way. After a year and a half of planning, COVID-19 delayed the store opening by half a year. “We planned to open early summer but then building stopped and there were a lot of hurdles,” Allemann said.
Despite the setbacks, paired with the economic uncertainty created by the pandemic, On opted to move forward.
“This year we observed the running boom, people who hadn’t long run for a long time started to run again,” Allemann said. “Roger [Federer] joined our brand and there was a moment of mass casualization where everyone — even the ones who didn’t wear hoodies and sneakers before — are definitely wearing a hoodie and sneakers now. That happened on a scale of six billion people.”
He continued, “That was almost a signal for us to accelerate. We even accelerated the launch of our first sneaker, the Cloudnova, to the spring. We said, ‘Let’s push through this storm because when we come out of this it’s going to be more important to more people who just started to run.'”
A look at the back of the “Magic Wall” inside On’s store in NYC. Courtesy of On
What’s more, the NYC store’s format is ready built for today’s safety-first shopping measures. For instance, the shoes are all sanitized overnight and almost every aspect of the store — including checkout — is doesn’t require touch. “There’s a lot of simplification. It’s a situation where you don’t want to spend too much time or have too much physical interaction,” Allemann said.
Allemann also confirmed the store will follow all safety recommendations, the staff has been trained in them and the amount of people allowed in the store will be limited for the time being.
The On flagship in NYC is located at 363 Lafayette St. Hours of operation are Monday through Saturday from 11 a.m. ET to 6 p.m. ET and Sunday from 12 p.m. ET to 6 p.m. ET.
Aside from in-person shopping, On is allowing both NYC residents and visitors to schedule virtual shopping appointments, and will receive product within two to four hours to try from their home before purchasing.
Although this is the latest retail initiative from On, it’s not the brand’s lone effort in 2020. In August, the company teamed up with retailer Fred Segal for a new consumer experience at Fred Segal Sunset in Los Angeles. Within the activation — which On said is in line with its “Performance All Day” mantra — several outdoor, running and lifestyle products are featured.
Aside from in-person shopping, On is allowing both NYC residents and visitors to schedule virtual shopping appointments, and will receive product within two to four hours to try from their home before purchasing.
This mysterious figure introduced himself as Silas, a powerful sorcerer who had foreseen Seraphina's curse and subsequent liberation. Silas revealed that a powerful artifact, hidden deep within the sorceress' lair, was the key to breaking the curse. It was rumored that this artifact could only be wielded by the reborn princess and would bring forth a wave of magic strong enough to overthrow the sorceress. Eager to reclaim her human form and aid her magical brethren, Seraphina embarked on a treacherous journey with Silas. Together, they faced countless obstacles and battles, each one testing their resolve and determination. Along their quest, they encountered a diverse group of rebels, including wise wizards, mischievous fairies, and mighty centaurs, all united in their desire to overthrow the sorceress. Finally, after a series of dangerous encounters, Seraphina and her newly formed rebellion infiltrated the sorceress' lair. The final battle was fierce, with magic exploding in every direction. Seraphina summoned her inner strength and reached for the hidden artifact, channeling its immense power. In a blinding surge of magic, the curse surrounding Seraphina shattered, and she was reborn as a human princess once again. The rebellion had succeeded, and the sorceress' reign of oppression came to an end. Seraphina, now free from her dragon form, used her newfound powers to bring peace and prosperity to the realm. The rebellion of the reborn princess dragon curse became a legend, passed down through the ages as a testament to the power of hope, unity, and the indomitable spirit of those willing to fight for their freedom. Seraphina's tale reminded everyone that even in the face of the darkest curses, magic can conquer all..
Reviews for "Rediscovering Magic: The Princess Dragon's Journey of Self-Liberation"
1. John - 2 stars - I was really looking forward to reading "The Magic Rebellion of the Reborn Princess Dragon Curse" based on the title and description, but I was ultimately disappointed. The plot was convoluted and confusing, with too many characters and subplots to keep track of. The pacing was also off, with long stretches of nothing happening followed by rushed action sequences. The writing style was also a bit juvenile for my taste, and I found myself struggling to connect with the characters. Overall, I felt let down by this book and wouldn't recommend it.
2. Sarah - 1 star - I don't understand why this book has such positive reviews. "The Magic Rebellion of the Reborn Princess Dragon Curse" was a complete mess from start to finish. The world-building was weak, leaving me with more questions than answers. The dialogue was stilted and unnatural, and the character development was practically nonexistent. I also found numerous grammatical errors and typos throughout the book, which made it even harder to read. Save yourself the disappointment and skip this one.
3. Melissa - 2 stars - "The Magic Rebellion of the Reborn Princess Dragon Curse" had so much potential, but it fell flat in execution. The writing style was overly descriptive and verbose, making it difficult to immerse myself in the story. The plot was predictable and lacked originality, with cliché tropes and predictable twists. The characters were one-dimensional and lacked depth, making it hard to care about their fates. I wanted to enjoy this book, but sadly, it didn't live up to my expectations.