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The Barbie Movie Has a Cameo From This Iconic Gay, Discontinued Ken Doll

Earring Magic Ken has finally come to life on the big screen!

We love every Ken in Greta Gerwig's newest blockbuster hit film Barbie, from Ryan Gosling to Out cover star Scott Evans, to Ncuti Gatwa and Simu Liu, to Kingsley Ben-Adir and John Cena.

And we have a special love in our hearts for one particular Ken who made a surprise appearance in the movie: gay icon Earring Magic Ken!

Earring Magic Ken — who was a real toy created by Mattel as a part of the Earring Magic Barbie line in 1993 — comes dressed in a lavender mesh shirt, purple pleather vest, an earring in his left ear, and what appears to be a cock ring necklace.

When he was released, he became an instant favorite among gay men and other LGBTQ+ Barbie collectors. Dan Savage even wrote a now-famous article in The Chicago Reader called “Ken Comes Out” when the doll was introduced.

In the article, Savage notes that at the time, pendants featuring chrome cock rings were “de rigueur rave wear” and that “for about a year, every gay boy at a rave was wearing at least one.” He theorized that Mattel’s design team must have “spent a weekend in LA or New York dashing from rave to rave, taking notes and Polaroids.”

Earring Magic Ken appears in the movie with another iconic gay Ken, Sugar Daddy Ken (created in 2009, his name supposedly refers to Sugar, the name of the toy dog that comes with it) in a scene where we meet some discontinued Barbies and Kens.

The two even appear standing together, prompting us to ask if Sugar’s Daddy is also Earring Magic Ken’s Daddy!

Earring Magic Ken is played by Tom Stourton and Sugar Daddy Ken is played by British comedian Rob Brydon.

See Earring Magic Ken in all of his glory in Greta Gerwig's Barbie, which is now playing in theaters.

Magic earring ken

Earring Magic Ken and “Out and Proud” Billy: New-York Historical Celebrates Pride with Two New Acquisitions

New-York Historical houses a vast collection of historic toys. It’s all fun and games, of course, but to us, it’s not just about kids’ play: We view toys as a unique, invaluable window onto how people of past decades lived, what they valued, and how they entertained themselves.

Earring Magic Ken with his single earring, flashy clubwear, and distinctive pendant (Gift of Roy R. Eddey)

It’s for this reason that we’re pleased with two new additions to our toy collection, both gifts from New Yorker Roy R. Eddey: Earring Magic Ken and Billy, “The World’s First Out and Proud Gay Doll.” Both are injection-molded vinyl dolls with a flair for fashion. And both have a lot to say about the visibility, culture, politics, and humor of LGBTQ Americans during the 1990s. That decade was a time when LGBTQ themes and entertainers were finding new mainstream acceptance—from RuPaul’s hit single “Supermodel (You Better Work)” to the AIDS-themed, Oscar-winning movie Philadelphia to lesbian chic’s posterwoman k.d. lang. But it was also a moment of legal setbacks, like 1993’s Don’t Ask, Don’t Tell policy affecting LGBTQ people in the military and 1996’s Defense of Marriage Act that defined marriage as between one man and one woman.

What does this all have to do with two dolls? Well, for Earring Magic Ken, any LGBTQ messaging was perhaps inadvertent. Made by Mattel as part of the Barbie toy line in 1993, Earring Magic Ken was an attempt to update the style of Barbie’s longtime boyfriend Ken, who was still stuck wearing the preppy outfits he sported when he was first introduced in 1961. Mattel needed to figure out what was “cool” in the early 1990s, so they turned to a panel of experts: a group of five- to six-year-old girls, who were surveyed on what the new Ken should wear.

The result was Earring Magic Ken. This Ken had bleach blonde highlights and sported a lavender faux-leather vest and matching mesh shirt with black jeans and loafers. Ken also had acquired some intriguing jewelry: At a time when earrings on men was still considered unconventionally gender bending, Ken flashed a single earring in his left ear. He also wore a large silver ring pendant.

Maybe it was the pendant that tipped people off. Or maybe it was the whole look. Either way, as soon as Earring Magic Ken hit stores, LGBTQ commentators began to point out that the previously-assumed-to-be-straight Ken seemed a little…gay? Astute observers noted that his outfit resembled clubwear that was all the rage at the time among young gay men. And popular sex-advice columnist Dan Savage devoted a whole column to Ken’s “coming out,” paying particular attention to that unique pendant: “Hanging around Ken’s neck, on a metallic silver thread, is what ten out of ten people in the know will tell you at a glance is a cock ring.”

A leatherman version of the very muscular Billy, “The World’s First Out and Proud Gay Doll” (Gift of Roy R. Eddey)

Mattel was appalled by the suggestion that their toy was wearing a sex toy and by the intimation that this represented a “queer Ken.” (Savage quoted a Mattel spokesperson who said, “C’mon, this is a doll designed for little girls—something like that would be entirely inappropriate.”) But LGBTQ consumers couldn’t unsee it. Mattel struggled to manage the controversy and eventually pulled Earring Ken from stores, resulting in a rush to buy the remaining, discontinued dolls. Although statistics have never been disclosed, Earring Magic Ken is believed to be the most financially successful Ken model that Mattel ever produced. However, the backlash against him had some long-reaching ramifications: It eliminated any real possibilities for mass-produced children’s dolls that openly identified as homosexual or transgender for at least another 30 years. New-York Historical curator Mike Thornton notes, “For kids who already know who they are, any doll play outside of the binary heterosexual norms available on the toy shelves still remains, sadly, in the closet.”

Earring Magic Ken was an accident. But our other new acquisition, Billy, was very much on purpose. Billed as “The World’s First Out and Proud Gay Doll,” Billy was a novelty doll produced for adults between 1997 and 2004. He wasn’t the first doll to be marketed as gay—that honor belongs to 1977’s short-lived Gay Bob, who came boxed in a cardboard closet. However, Billy’s out-and-proud status was embraced as a symbol of social progress for the LGBTQ community.

Billy was created by London-based artists John McKitterick and Juan Andres as a form of protest against Prime Minister Margaret Thatcher’s discriminatory law Section 28, which banned the “promotion” of homosexuality in schools and government. The artists created the Billy character in the hopes that he would promote positive ideas of gay life and increase gay visibility, while championing AIDS awareness and safer sex.

McKitterick and Andres created Billy as a fine-art sculpture that was exhibited at a London AIDS benefit in 1994 and gained wide media attention. Three years later, they approached the marketing company Totem International to launch and mass produce Billy dolls.

The Billy line included several guises, including Sailor Billy, San Francisco Billy, and Wall Street Billy, and later releases included Billy’s Puerto Rican boyfriend, Carlos and African American best friend, Tyson. The example that we’re acquiring is Master Billy, a leatherman who wears a leather harness, vest, pants, and motorcycle boots, and comes with a Muir cap. Unlike many children’s male dolls, Billy is anatomically endowed.

Upon the doll’s release, “Billy Coming-Out Parties” were staged at gay clubs in major cities as well as in the gay enclaves of Fire Island, NY, and Provincetown, MA. Through high-profile charity auctions and branded merchandise, Billy was also used to raise funds for HIV/AIDS organizations including LIFEbeat—The Music Industry Fights AIDS and Body Positive. It still had its detractors: Conservative critics wrote that it was a doll for “sexual perverts,” while gay critics believed Billy promoted sensationalized stereotypes of gay men.

But what both Billy—and to a different degree—Earring Magic Ken represented was a turning point in LGBTQ culture, when it was slowly moving out of silence and shadows and into the popular mainstream. As McKittrick said back in 1997, “I was always sure Billy would be 100 per cent successful… He is the first gay product that can be sold over-the-counter instead of under it.” It’s for this reason that New-York Historical is thrilled to welcome both into our collection.

Top image: Pride flag (Photographer: Benson Kua)

Magic earring ken

Ken is a registered trademark of Mattel, Inc. These pages are neither affiliated with, nor a representative of Mattel, Inc. Material provided on these pages do not in any way reflect the opinions of Mattel, Inc.

M#: 2290 BD: 1992 HC: Painted Two Tone Blonde; Brown. C: Black pants with pink stitching. Lilac net shirt s/s. Lilac vinyl vest with pink stitching and silver ring attached. Silver ring on silver string around neck. Silver hoop earring in left ear. A: Black lace up dance oxfords. 1 Ken and 1 Barbie silver clip-on earring.

The MOST infamous Ken of all time!

By May of 1993, Mattel's new Ken doll introduced at the toy convention in New York City in February, was getting as much press as the new Coke! He was everywhere in the media including the front page of the New York Times Arts and Leisure section. Why all the hoopla? The first ear piercing? The two tone hair. the outfit? Yes, but most controversial was his choice of accessories.

"On closer inspection, Ken's entire Earring Magic outfit looks like three-year old rave wear. A Gaultier purple faux-leather vest, a straight-out-of-International-Male purple mesh shirt, black jeans and shoes. It would seem Mattel's crack Ken redesign team spent a weekend in LA or NY, dashing from rave to rave, taking notes and polaroids."

Because children read Keeping Ken, I'll leave it up to you to figure out exactly why his necklace and vest accessory caused such an uproar with parents and the general public. Earring Magic Ken was now dubbed the "Alternative Lifestyle" Ken by mainstream America.

I think this particular Ken reflects infiltration of popular culture in the time period. From MTV to hip activism, he mirrors what was "in" at the moment. Ken's redesign was created from advice of the little girls who play with him. They wanted Ken to look a "little cooler". He was on the brink of being discontinued and being replaced for a new boyfriend. This is what makes this particular doll so pivotal in Ken's history. Not only for the controversy that surrounded him; but the fact that the idea was bantered around to replace him. Controversy or not, when he flew off the shelves, he proved his appeal and marketing value in the Barbie line.

Originally priced at $11, Earring Magic Ken now sells NRFB for around $47 on the secondary market. By Christmas time in 1993 most stores were completely sold out of Kens, largely due to the Gay community's interest. Earring Magic Barbie and Midge were left on the shelves without a partner. Earring Magic Barbie was also available at Radio Shack that included software.

Above: On a date? It's Earring Magic driving with Secret Hearts, who is wearing a wrist corsage. This was a post card available for sale.

Below: One of the many examples of humor derived from the controversy.

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