Mr. Clean Magic Eraser Squeeze Mop is a popular cleaning tool that helps simplify the process of mopping floors. It is designed to be both effective and convenient for users. This mop features the iconic Mr. Clean Magic Eraser material on its mop head, which is known for its ability to effectively clean various surfaces. The Mr.
“It looks like cereal but it’s not really cereal [no grains] and we’re using expensive ingredients such as protein isolates, natural sweeteners and coconut oil, rather than corn and wheat. It’s the kind of ingredients you get in protein bars and shakes, although obviously with scale prices could come down a bit in future."
Right now there are the bright colorful playful sugary fun cereals, and then there s the healthier more natural ones, although many are still high carb, but they re not as tasty and not as much fun. Serving Size 1 cup 5 Servings per Cereal Box Roughly 2 bowl 150 calories serving Total Fat 8g Saturated Fat 2g Cholesterol 10mg Sodium 170mg Total Carbs 15g Dietary Fiber 1g Total sugars 0g.
The Mr. Clean Magic Eraser Squeeze Mop is suitable for use on a wide range of floor types, including linoleum, ceramic tile, laminate, and hardwood. Its versatile design makes it a practical option for homeowners who have different types of flooring in their homes.
Initial sales of low-carb cereal Magic Spoon have exceeded expectations, say founders
Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive projections,” in the first three months.
As a known-quantity with high household penetration, cereal was always going to be an easier sell than edible insects, concede Lewis and Sewitz, who sold their EXO cricket protein bar business last year and turned their attention to the cereal aisle.
But it’s also a declining center-store category dominated by CPG giants (Kellogg, General Mills, Post) that’s hemorrhaging shoppers, says Lewis, who is targeting consumers he claims grew up enjoying sugary cereals but have phased them out in favor of smoothies, Greek yogurt or protein bars amid concerns over nutrition.
Magic Spoon (strapline: ‘Childlike cereal for grownups’) offers these consumers a route back into the market with a grain-free option that tastes as good as Froot Loops, Frosted Flakes or Cocoa Puffs but has a fraction of the net carbs (3g vs 21g, 24g and 23g respectively) and 6-12 times the protein (12g vs 2g, 1g, and 1g respectively), he says.
Have your cake and eat it too?
But is excess sugar really the reason some shoppers are spurning cereals, given that many recent launches - from Pop-Tarts Cereal and Strawberry Rice Krispies to Cinnamon Toast Crunch Churros, Fruity Lucky Charms and Chocolate Toast Crunch – seem to be dialing up the sweetness?
Magic Spoon recognizes the indulgent trend, but is offering cereal fans a chance to have their cake and eat it too with a product that delivers a sweet taste, fun and whimsy (courtesy of designers at Brooklyn-based agency Gander) that shoppers are clearly looking for, without the carbs, and with a hefty serving of protein, says Lewis.
“Right now there are the bright colorful playful sugary fun cereals, and then there's the healthier more natural ones, although many are still high carb, but they're not as tasty and not as much fun. We're saying you don't have to make any sacrifices.
"But we're not limiting ourselves to any particular niche such as keto or gluten-free or low carb, Magic Spoon is just a healthy cereal that tastes amazing."
He adds: "We're also finding that parents are emailing us telling us that their kids love it, so at some point in the future if we decide that children are a more immediate target audience, we'll probably develop a brand that's more specifically targeted at children, and maybe even tweak the product to be more suited to children as well."
The formulation: Protein isolates, coconut oil, tapioca flour, chicory root fiber, allulose, monk fruit, stevia
Available in four flavors (Fruity, Cinnamon, Cocoa, and Frosted) Magic Spoon is a blend of milk and whey protein isolates, coconut oil, tapioca flour, and chicory root fiber, sweetened with allulose, stevia and monk fruit.
While this isn’t exactly consistent with consumer demand for less processed, more ‘natural’ foods delivering inherent nutrition, it delivers what many shoppers are looking for from a macronutrient perspective in a category that most consumers accept is by definition pretty ‘processed,’ argues Lewis.
“It's more processed than eggs, but most cereal is somewhat processed, and consumers understand that.”
While many consumers are not yet familiar with allulose (a rare sugar that’s found naturally in figs and raisins but is produced commercially via the enzymatic conversion of fructose from corn), perceptions are generally positive, given that it tastes great, but contains virtually no calories, and has no impact on blood sugar, claims Lewis.
Ingredients, Magic Spoon (fruity): Protein blend (milk protein isolate, whey protein isolate), coconut oil, tapioca flour, sweetener blend (allulose, stevia, monk fruit), chicory root fiber, natural flavors, salt, vegetable juice
Pricing and the go-to-market strategy
Available exclusively via the Magic Spoon website, the cereals retail at $10 a box, (with a four-box minimum order). Monthly subscribers receive a 10% discount and free shipping, says Lewis, who notes that cereals are better suited to an online subscription model than most foods, because they are shelf-stable, light to ship with a reasonably long (12-month) shelf life, and consumed habitually.
Magic Spoon, which has closed a seed round backed by Collaborative Fund, Wild Ventures, and the founders of Thrive Market, among others, has already attracted significant interest from bricks and mortar retailers, but has enough demand from online customers to keep it busy for the time being, he says.
"We’ve already been approached by a number of reputable retailers excited to bring something fresh to the cereal aisle, but we're struggling to keep up with demand right now. Plus selling online - at least to begin with - allows us to be pretty flexible, survey our customers, and gather feedback on flavors."
Asked whether price could hold the brand back, especially when it hits brick & mortar stores, he said: "$10 is more than you’d usually pay for a box of cereal, and we were nervous before the launch, but we’re seeing very little pushback on price.
“It looks like cereal but it’s not really cereal [no grains] and we’re using expensive ingredients such as protein isolates, natural sweeteners and coconut oil, rather than corn and wheat. It’s the kind of ingredients you get in protein bars and shakes, although obviously with scale prices could come down a bit in future."
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One of the key features of this mop is its squeeze function. Unlike traditional mops that require manual wringing, the Mr. Clean Magic Eraser Squeeze Mop has a built-in squeeze mechanism. This allows users to easily control the amount of water on the mop head, preventing excessive moisture on the floor and ensuring a more efficient and streak-free cleaning experience. The mop head itself consists of a replaceable Mr. Clean Magic Eraser pad. These pads are designed to effectively remove dirt, grime, and scuff marks with minimal effort. The magic eraser material is highly absorbent, allowing it to quickly soak up spills and messes on the floor. Using the Mr. Clean Magic Eraser Squeeze Mop is straightforward. Users simply need to wet the mop head, squeeze out any excess water, and start mopping the desired area. The ergonomic handle design provides a comfortable grip, making it easier to maneuver the mop around furniture and tight corners. Maintenance of the Mr. Clean Magic Eraser Squeeze Mop is also hassle-free. The mop head can be easily removed and replaced with a new pad when it becomes worn out or dirty. This ensures the mop remains effective in its cleaning capabilities for an extended period. In conclusion, the Mr. Clean Magic Eraser Squeeze Mop is a convenient and efficient cleaning tool for maintaining different types of flooring. Its squeeze function and replaceable magic eraser pad make it easy to use and maintain. With its ability to effectively remove dirt and grime, this mop is a worthy investment for anyone looking to simplify their mopping routine and achieve clean and streak-free floors..
Reviews for "Unleash the Cleaning Power of the Mr. Clean Magic Eraser Squeeze Mop"
1. Jane - 2 stars - I was very disappointed with the Mr Clean Magic Eraser Squeeze Mop. The mop head constantly fell off while I was cleaning, making it incredibly frustrating to use. The handle also felt flimsy and not sturdy enough to tackle tough cleaning jobs. I ended up having to get on my hands and knees to clean certain areas, defeating the purpose of using a mop. Overall, I do not recommend this mop as it did not meet my expectations.
2. Mark - 1 star - The Mr Clean Magic Eraser Squeeze Mop was a complete waste of money for me. The eraser pads did not effectively remove stains and dirt from my floors, leaving them still looking dirty after use. The squeeze feature of the mop was also poorly designed, and I found myself constantly fumbling with it to get the right amount of water. Even when I did get the right amount, the mop left streaks behind. I would not recommend this mop to anyone in search of an effective and efficient cleaning tool.
3. Sarah - 2 stars - I had high hopes for the Mr Clean Magic Eraser Squeeze Mop, but unfortunately, it did not live up to expectations. The mop head was too small and did not cover enough surface area, making it time-consuming to clean larger areas. Additionally, the eraser pads wore out quickly and needed to be replaced frequently, which became an added expense. The handle of the mop also started to bend after a few uses, giving me concerns about its durability. Overall, I was not impressed with this mop and would not purchase it again.
4. Michael - 2 stars - The Mr Clean Magic Eraser Squeeze Mop did not work well for me. The eraser pads seemed to disintegrate quickly, making it necessary to constantly change them. The squeeze function did not distribute water evenly, resulting in some areas being too wet while others were left dry. The mop handle was also uncomfortable to hold for extended periods of time. Overall, I found this mop to be inefficient and not worth the price. I would not recommend it to others.