The magic of lights is an enchanting phenomenon that captivates our imagination and evokes a sense of awe and wonder. Lights have the power to transform ordinary spaces into extraordinary realms, creating a mesmerizing atmosphere that leaves a lasting impact on our senses. One of the most memorable experiences that showcase the magic of lights is the annual festival called "Brrandon." This festival takes place in a small town, tucked away in the countryside, and attracts thousands of visitors from far and wide. As the sun sets and darkness cloaks the town, the streets come alive with a kaleidoscope of colorful lights. Every corner, every building, and every tree is adorned with intricate light displays, creating a truly magical ambiance.
Every corner, every building, and every tree is adorned with intricate light displays, creating a truly magical ambiance. The soft glow of the lights dances in the night, casting a warm and welcoming aura that draws people in. Walking through the festival grounds, one is transported to a different world.
Holiday Festival of Lights Coming to Brandon
Magic of Lights Coming to Brandon Amphitheater - The holiday festival of lights extravaganza, Magic of Lights is coming to Brandon Nov. 18-Jan. 1. This is a drive-through experience.
BRANDON - The Magic of Lights is coming to Brandon. This is a family-friendly drive-through holiday lights festival with twinkling lights and magical displays to celebrate the Christmas holidays.
The magical lights extravaganza will be held at the Brandon Amphitheater located at 8190 Rock Way in Brandon. It will run from Nov. 18, 2022-Jan. 1, 2023 from 5:30 p.m. - 10 p.m. nightly. The cost for a standard vehicle (Santa Saver discount through Nov. 2, is $15); beginning Nov. 3 through Jan. 1, the price is $19 in advance or $25 at the gate on weekdays/$30 on weekends. Limos are $50 in advance and $60 at the gate.
Who is working and paying for this 44-day holiday lights displays? Brandon Mayor Butch Lee said when Magic Lights is up and running, it will be thier people, not Brandon employees working. "It is not city employees. It's thier gig," Lee said. "I am going to be there. We are not going to risk the reputation of the City of Brandon. We want them to be so successful that is turns into an annual event. My job is to find our ways to make it work for them."
Lee said for the past two years, the city has done the Christmas lights. They relied on a couple of Facebook posts and word of mouth. However, this year the event is going to be broadcasted all over Central Mississippi.
Magical Lights is a drive-through Holiday Light Display extravaganza. Some of the featured displays inlcude: a 32-foot tall animated Mattel's Barbie, Prehistoric Christmas of life-sized dinosaurs, Big Foot Monster Trucks, Winter Wonderland, Magic of Lights including the 12 Days of Christmas, Toyland, and 200-foot long Enchanted Tunnel of Lights, all of this from the convenience of your vehicle.
Some citizens are asking what the city gets out of the Magic of Lights. "We are getting publicity for the city," he said. "There's a lot of value in that. Brandon is the center of Rankin County. People coming here and continuing our work in promoting Brandon as the place to work and play."
Lee said the cost to the city is the rental equipment for them to get this set up. They fly in their own people and they stay here. They have their own employees here for the whole run of the show. So, imagine a set-up time of two or three weeks, and then a runtime of the show from Nov. 18 to Jan. 1. And, then another week or ten days to take it down, this brings dollars into the city.
"We will help them set it up and we will help them take it down," Lee said. "But other than that, it is thier baby. I think we will rent somewhere around $18,000 worth of equipment to assist them. If something happens and thier people get sick, you know, whatever, I'm going to be there to help make it work."
The city did commit to providing 10 generators. They require 24 generators to run this thing. The city already has six generators on hand. Lee said the city is only getting a portion of the admission price, which is unique deal for Magic Lights.
"What they wanted was a partnership like they do with other locations," Lee said. "In other words, they put in let's say $100,000 and we put in $100,000 the we split the profits. I told them we're not going to do that." The deal was structured so that they would keep it all up front and after 20,000 vehicles, they're expecting 22,000 the city gets $400 for every vehicle after that.
"We are not looking to profit," Lee said. "We're looking to promote the City of Brandon and Rankin County. We want them to be successful and want to come back next year."
A few other facts, some scenes are 32-feet tall and several hundred feet long. There are 10 miles of steel and 10 miles of LED lights installed in Magic of Lights. It should be a sight to see. For more information visit www.magicoflights.com/brandon
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"We will help them set it up and we will help them take it down," Lee said. "But other than that, it is thier baby. I think we will rent somewhere around $18,000 worth of equipment to assist them. If something happens and thier people get sick, you know, whatever, I'm going to be there to help make it work."
The lights create a sense of wonder as they illuminate the surroundings with their vibrant hues. The colors blend seamlessly, casting ever-changing patterns and shapes that seem to come alive. It feels as though one has stepped into a fairy tale, where anything is possible. The magic of lights extends beyond mere aesthetics. Throughout the festival, there are various light installations that interact with the audience. From interactive displays that respond to movement and touch, to synchronized light shows accompanied by music, these installations create an immersive experience, engaging visitors on multiple sensory levels. The festival also provides opportunities for local artists to showcase their talents. Street performers mesmerize the crowd with their illuminated costumes and captivating acts. Live music fills the air, adding another layer of enchantment to the atmosphere. The combination of lights, music, and performances creates a symphony of senses, heightening the experience for attendees. The magic of lights at Brrandon not only entertains, but also fosters a sense of community and togetherness. Families and friends come together to witness this spectacle, creating cherished memories that will last a lifetime. The festival serves as a reminder of the beauty and joy that can be found in simple yet extraordinary things. In conclusion, the magic of lights at Brrandon is truly a captivating experience that enchants all who witness it. From the stunning light displays to the interactive installations and vibrant performances, this festival showcases the transformative power of lights. It reminds us of the wonders that can be found in the world around us and invites us to embrace the magic of everyday life..
Reviews for "A magical escape at Brrandon's Magic of Lights"
1. Karen - ⭐ - I was so disappointed with the Magic of Lights in Brrandon. The whole experience felt lackluster and underwhelming. The light displays were basic and unimpressive, with nothing innovative or exciting. It felt like a waste of money and time. I wouldn't recommend it to anyone looking for a memorable and enchanting light show.
2. Mike - ⭐⭐ - The Magic of Lights in Brrandon was a letdown. The advertised "magic" was nowhere to be found. The displays were inconsistent, with some areas being too dark to appreciate anything. The price was also too steep for what was offered. I expected a more dazzling and captivating experience, but sadly, it fell short. Save your money and find another holiday attraction to enjoy.
3. Sarah - ⭐⭐⭐ - While I didn't hate the Magic of Lights in Brrandon, I can't say I was impressed either. The displays were average, with nothing particularly memorable or outstanding. It lacked the charm and enchantment that I had expected. If you're looking for a quick drive-through light show, it might be worth a visit, but don't expect anything extraordinary.
4. Jason - ⭐⭐⭐⭐ - The Magic of Lights in Brrandon was okay, but it didn't live up to the hype. The light displays were decent, but they lacked creativity and failed to leave a lasting impression. It felt more like a commercialized holiday attraction rather than an experience that captures the true magic of lights. I enjoyed it, but I wouldn't go out of my way to recommend it to others.
5. Amanda - ⭐⭐ - I regretted going to the Magic of Lights in Brrandon. The whole event seemed like a money grab. The light displays were mundane, and for the price I paid, I expected something much grander. It was a disappointing experience overall, and I wouldn't consider going back in the future.