A Wiccan magical harvest celebration is a special event celebrated within the Wiccan religion to mark the bountiful harvest and give thanks to nature and the gods for their abundance. This celebration, often referred to as Mabon, takes place during the autumn equinox, when day and night are of equal length. During this festival, Wiccans come together to perform rituals and spells in honor of the harvest. They create a sacred space in nature or indoors, adorned with seasonal decorations such as pumpkins, corn, and apples. This space is seen as a representation of the divine, where energies from nature and the gods can be channeled. The main focus of the magical harvest celebration is gratitude.
The main focus of the magical harvest celebration is gratitude. Wiccans express their appreciation for the fruits of the earth, acknowledging the hard work that went into the growing and harvesting of the crops. This gratitude is extended to the gods and goddesses, who are seen as vital forces that help in the abundance of the harvest.
ONE Championship Appoints Talisman as Agency Partner Across Multiple Categories
SINGAPORE , April 19, 2022 /PRNewswire/ -- ONE Championship™ (ONE), the world's largest martial arts organization, today named Talisman as its agency partner for partnership acquisition and development efforts across several key categories.
As part of the appointment, Talisman will work across the portfolio of ONE Championship products, including live events, broadcast content, and ONE Esports, to identify new partnerships and revenue streams in priority commercial territories.
ONE Championship is Asia's largest global sports media platform and a top 10 global sports property for viewership and engagement. 1 The company recently celebrated its 10-year anniversary with an all-day event dubbed "ONE X," broadcast globally to over 150 countries across free-to-air and pay-per-view channels. Talisman plans to drive new partnership opportunities in the United States , Middle East , and Oceania, while also opening doors across ONE's traditional markets across Asia.
Dharpan Randhawa, President of Talisman, stated: "ONE Championship has achieved so much over the last 10 years and are now at a very exciting inflection point. I can only describe it as a slingshot, pulled back and ready for release. We will work together with their outstanding commercial team to create meaningful partnerships that will drive value across every touchpoint. We are proud to be a part of their journey to becoming an international powerhouse."
Hari Vijayarajan , Chief Commercial Officer of ONE Championship, stated: "I have had the pleasure of working with Dharpan and his incredible team around the world for the last six months on a series of innovative, multi-year deals. I believe that we have a huge opportunity to unlock the value for IP rights holders in the brand sponsorship ecosystem, helping Talisman's clients build leadership and affinity with our massive audience of Gen Y and Gen Z."
1 Source: Nielsen
About ONE Championship
Group ONE Holdings (ONE) is Asia's largest global sports media platform with a broadcast to 150+ countries around the world. According to Nielsen, ONE ranks amongst the world's top 10 biggest sports media properties for viewership and engagement. Through its marquee sports properties (ONE Championship and ONE Esports) and its passionate millennial community, ONE is a celebration of Asia's greatest cultural phenomena, Martial Arts and Gaming, and the deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion.
About Talisman
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Singapore , Shanghai and Dubai, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
SOURCE ONE Championship
About ONE Championship
Group ONE Holdings (ONE) is Asia's largest global sports media platform with a broadcast to 150+ countries around the world. According to Nielsen, ONE ranks amongst the world's top 10 biggest sports media properties for viewership and engagement. Through its marquee sports properties (ONE Championship and ONE Esports) and its passionate millennial community, ONE is a celebration of Asia's greatest cultural phenomena, Martial Arts and Gaming, and the deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion.
Rituals during the celebration may include offerings of food and drink, as well as prayers and invocations. Wiccans may also engage in meditation and reflection, using this time to connect with nature and deepen their spiritual awareness. Some practitioners may choose to perform divination or participate in group activities that promote harmony and unity. The magical harvest celebration is a time of balance and transition. As Wiccans give thanks for the harvest, they also prepare for the coming winter months. This event serves as a reminder that life is cyclical, with periods of growth and abundance followed by periods of rest and renewal. Overall, a Wiccan magical harvest celebration is a joyous and meaningful occasion for Wiccans to come together, celebrate the harvest, express gratitude, and honor the forces of nature and the divine. It is a time of reflection, transition, and connection with the cycles of life and the universe..
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