The term "Digi mascot" refers to a digital mascot, which is a virtual character or icon that represents a brand, company, or product in digital form. It is commonly used in marketing and advertising to create a memorable and recognizable brand identity. Digi mascots are often designed to have a distinct personality, traits, and characteristics that align with the values and image of the brand they represent. They are typically created using digital animation techniques and can be found in various forms such as animated videos, images, and interactive experiences. One of the key advantages of using a digi mascot is that it provides a human-like representation of a brand or product, which can help establish an emotional connection with the audience. By having a character that embodies the brand's values and mission, it can create a sense of familiarity and trust among consumers.
DIGNITAS LAUNCHING 'DIGIVERSE' COLLECTIBLES FEATURING THEIR ICONIC DIGI MASCOT
LOS ANGELES , May 11, 2022 /PRNewswire/ -- Dignitas, the gaming and esports vertical of New Meta Entertainment, Inc. (NME), and Zytara Labs, a full-service Web3 production studio serving major brands, musical artists, pro-athletes, and well-known names in entertainment, have today announced the launch of Dignitas' genesis digital collectible drop.
Digiverse collection launching May 17th Digiverse collection launching May 17thThe 'Digiverse' collection is minted on the DigitalBits blockchain and made up of 2D generative Digis, Dignitas' 19 year old iconic and emotive mascot, with traits including colors, emotions and accessories, all of which are based upon references across pop culture and classic video game nostalgia. This exclusive drop is FREE TO CLAIM on Hyprr, a Web3 native social media platform, and unlocks a whole host of exclusive, holder-only Dignitas content.
The Digiverse collection is made up of 2,000 total generative pieces with art designed by DrawingTok and will be released in two separate batches as follows:
- 100 released on May 17th
- 1900 will be released on May 24th
Digi holders are entitled to expansive utility and prizes, including exclusive access to players, limited edition merch, discounts and more. A select set of super rare Digi Collectibles will enable certain holders to claim some first-of-its kind opportunities, including:
- 'Play with a Pro'
- Exclusive access to AMA's with Dignitas players and team members
- Merchandise discounts
- Exclusive Discord access for holders
- Additional perks to be announced as the collection launches
For more information about this upcoming drop, please visit https://zytara.com/dignitas/ and join us on Discord.
About New Meta Entertainment, Inc. & Dignitas
Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016 , Dignitas was acquired by the NBA's Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Fertitta Entertainment, Susquehanna International Group and Delaware North, among others. Dignitas currently fields six teams in five of esports' largest and most popular games: League of Legends, Counter-Strike: Global Offensive, VALORANT, Fortnite and Rocket League. With content studios and player wellness facilities in Greater New York City and Los Angeles , and infrastructure in Europe , Dignitas is a global leader dedicated to esports athletes, digital influencers and entertainment game-changers. To learn more about Dignitas, visit YouTube.com/Dignitas, Twitter.com/Dignitas, Instagram.com/Digntas, TikTok.com/@Dignitas and Dignitas.gg.
About Zytara Labs
Zytara Labs develops innovative products and platforms that leverage blockchain protocols, such as DigitalBits. The company is also a full-service production company and studio that supports professional athletes, musical artists, actors, gamers, sports teams and other brands with the creation, sales, and marketing of non-fungible tokens (NFTs). Zytara Labs is a wholly owned subsidiary of Zytara Inc., the fintech company building the digital financial institution of tomorrow. To learn more, visit https://zytara.com/ for more information.
About DigitalBits Blockchain
DigitalBits is a layer-one blockchain protocol that prioritises security, speed, and cost-savings. Any asset can be tokenized on the DigitalBits blockchain, including NFTs created by artists,sports organisations and other brands. By making micropayments efficient and cost-effective, DigitalBits provides the foundation for real-world mass adoption of blockchain technology and cryptocurrency. To learn more, visit https://digitalbits.io/ for more information.
About Hyprr - Social Key to Web3
In the current format, social media users provide Web2 platforms with large amounts of free content - forgoing ownership in the process. Web2 architecture monopolises the advertising revenue of creator-built audiences, whilst providing no direct financial value to creators or consumers. Contributors to social platforms spend significant time building audiences yet rely on external affiliate partnerships and ecommerce sites to monetize their work.
Hyprr, a Web3 social platform invites users to "Swap likes for Hypes", operating on the "Create, Earn, Own" principle, encouraging creators to earn from their live streams & content, build their community & utilise it's innovative NFT functionality. Hyprr is a contributor centric platform, that facilitates the distribution of content and sale/resale of digital assets all under one roof. To learn more, visit https://hyprr.com/ for more information.
SOURCE Zytara Labs; Dignitas
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By having a character that embodies the brand's values and mission, it can create a sense of familiarity and trust among consumers. Digi mascots are also highly versatile and can be used across different digital platforms and channels. They can be integrated into websites, social media profiles, advertising campaigns, and even mobile applications.
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Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!This flexibility allows brands to maintain consistency in their messaging and visual identity across various touchpoints. Furthermore, digi mascots can also help simplify complex concepts or messages by presenting them in a more engaging and entertaining manner. They can act as guides or storytellers, making the information more accessible and memorable for the audience. In conclusion, digi mascots are valuable assets for brands and companies in the digital age. They serve as iconic figures that represent the brand's essence and values, while also providing a means to engage with the audience on a more personal level. Whether through animations, images, or interactive experiences, digi mascots play a significant role in building brand identity and creating memorable digital experiences..
Reviews for "The Digi Mascot Phenomenon: Why Brands are Investing in Virtual Spokespeople"
1. James - 2 stars - I found the Digi mascot to be incredibly annoying. The constant high-pitched voice and over-the-top energy were just too much for me. Plus, I couldn't take the character seriously as a mascot for a reputable company. It felt more like a desperate attempt to appeal to young children rather than a well-thought-out marketing strategy. Overall, the Digi mascot made me cringe more than anything else.
2. Sarah - 1 star - The Digi mascot was a complete disappointment. It seemed like the company put more effort into creating a cute and cuddly character than actually providing quality products and services. The mascot's presence was overbearing, and it distracted from any meaningful information that could have been conveyed. I couldn't help but feel like I was being patronized whenever the mascot appeared in advertisements. I would much rather see a company focus on delivering value rather than relying on gimmicks like the Digi mascot.
3. John - 2 stars - As someone who values professionalism, the Digi mascot was a major turn-off for me. It seemed silly and out of place in the context of a serious business setting. I understand that mascots can be effective in marketing campaigns, but this one missed the mark. It felt like a cheesy attempt to appeal to a younger demographic, which did not resonate with me as a consumer. I would have preferred a more mature and sophisticated approach from Digi, instead of an obnoxious mascot.
4. Samantha - 3 stars - While I didn't particularly dislike the Digi mascot, I found it to be quite forgettable. It didn't leave a lasting impression on me, and I often found myself forgetting what the mascot even looked like. In my opinion, a good mascot should be memorable and instantly recognizable, but the Digi mascot fell short in that regard. It lacked a unique identity and failed to make a lasting impact on my perception of the brand. Overall, it was just an average mascot that didn't add any significant value to my experience with Digi.