A liquid death witch is a term that refers to a person who practices a specific type of witchcraft involving the use of liquids and water. In this practice, the witch utilizes the power of various fluids and drinks to cast spells and perform rituals. The concept of a liquid death witch may sound intimidating or dark, but it does not necessarily imply a connection to harmful or negative intentions. Instead, it denotes a focus on the transformative and purifying properties of liquids, particularly water. Water is an essential element for life, and it holds immense power within it. It can cleanse and purify, heal and soothe, or destroy and transform.
Liquid Death Mountain Water hires actual witch to ensure it wins Super Bowl bet
Popular canned water Liquid Death will become the first brand to place a wager on the Super Bowl. And, oh yeah, it hired someone who has practiced witchcraft for 42 years to make sure they win. This marks the latest stunt for the brand that loves to be loved (and hated).
Liquid Death Mountain Water has had the magic touch when it comes to creating edgy marketing efforts. It has sold skateboards covered in Tony Hawk’s blood, recorded a punk album featuring all of the hateful things people have said about the brand, and even produced its own horror movie Dead Till Death.
Now it’s attempting an even bigger trick – capturing consumer attention during the deafening noise surrounding the Super Bowl. Today the canned water brand announced it will be the first in history to place a $50,000 wager on the underdog of Super Bowl LVI. What’s more, it bought a ticket for an actual witch who will attend in person and use black magic to influence the outcome of the game.
“Witchcraft has been here since the beginning of time – because it works,” the anonymous spellcaster, who has been practicing the dark arts for 42 years, says in the teaser video.
Liquid Death’s unapologetic attitude has made it the No. 1 water brand on Instagram and TikTok, as well as the No. 7 among all beverage brands, per the company. The reason why? “We like taking a stance that other brands would never touch,” says Andy Pearson, vice-president of creative at Liquid Death.
Despite the ominous-sounding name, and penchant for merchandizing its product in coffins, the brand is focused on making a positive impact for the planet. Specifically, its rallying cry is ‘death to plastic.’ 10% of its sales go to charities that tackle plastic pollution and create clean drinking solutions. Liquid Death has also vowed to share half of its Super Bowl winnings with those charities.
“We are the underdog of the beverage business, so of course we are betting on the underdog,” says Pearson. Sending a witch to the game to force that deciding fumble or interception “makes more [of] an interesting lens to watch the game through. Sports fans are some of the most superstitious in the world.”
No matter what the outcome, Liquid Death is winning at the moment. “They have a remarkable knack for keeping things fresh, unpredictable and very edgy,” says Gerry Khermouch, editor of Beverage Market Insights. “It’s schtick but it has proved to be a remarkably fertile platform.”
The packaging plays a big part in its success as well. Its 16.9 oz tallboy is spot on with the times as cans are the preferred packaging of choice for younger consumers, says Khermouch.
Expect its death march to continue as it just landed $75m in series-C funding and can now be found at Whole Foods, 7-Eleven, tattoo parlors, Amazon and Live Nation concert events. It’s the exclusive water brand at 120 Live Nation venues.
On Tuesday, it debuted three sparkling water flavors that are decidedly on-brand. Berry It Alive, Severed Lime and Mango Chainsaw each offers ‘20 calories, three grams of real agave and no mercy.’ Alongside its original still and sparkling canned waters, all of Liquid Death’s offerings promise to ‘murder your thirst.’
“It’s kind of fascinating,” says Khermouch. “So far they pulled it off. We will see if, ultimately, they build a real brand.” And on Super Bowl Sunday, we will see if a combination of brand magic and real magic pays off.
Liquid death witch
© 2024 Liquid Death Mountain Water
It can cleanse and purify, heal and soothe, or destroy and transform. For a liquid death witch, understanding and harnessing these properties is central to their craft. In their practice, liquid death witches work with different types of liquids, such as water, herbal infusions, essential oils, and tinctures.
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They may create potions or brews using these ingredients, infusing them with their intentions and goals. Water, being a universal solvent, is often their primary tool. They might perform rituals by pouring water into a container and infusing it with energy, intention, and spellwork. This charged water can be used for various purposes, such as cleansing spaces, objects, or individuals. In addition to water, liquid death witches may also work with other liquids that hold symbolic or energetic significance. For example, they might use herbal infusions or essential oils to enhance the magical properties of their spells. Each liquid has its unique qualities and associations, allowing the witch to add another layer of symbolism or effectiveness to their practice. The term "liquid death" itself can be interpreted in different ways. For some, it may represent the transformative power of water, bringing about death to old patterns or negative energies and giving birth to new beginnings. It can also be seen as a metaphor for the cycle of life and death, reflecting the natural flow and constant change within the world. Ultimately, being a liquid death witch is about working with the energies and properties of various liquids to enhance their magical practice. By tapping into the power of water and other fluid substances, these witches seek to create positive changes, healing, and transformation in themselves and the world around them..
Reviews for "The Sacrificial Rituals of the Liquid Death Witch"
1. John - 2 stars
I was really disappointed with "Liquid death witch". The story felt like a jumbled mess of random events that didn't connect to each other. The characters lacked depth and development, making it impossible for me to care about their fate. Additionally, the writing style was confusing and hard to follow, which made it even more difficult to stay engaged. Overall, this book just didn't work for me.
2. Sarah - 1 star
I could barely get through "Liquid death witch". The plot was convoluted and hard to follow, with random twists and turns that didn't make sense. The author seemed more focused on shock value and gratuitous violence rather than building a compelling story. The characters were one-dimensional and lacked any depth, making it hard to connect with any of them. I wouldn't recommend this book to anyone looking for an enjoyable reading experience.
3. Michael - 2 stars
"Liquid death witch" was a major letdown. The writing was mediocre at best, with clunky sentences and awkward dialogue. The plot felt forced and cliché, with predictable twists that didn't add any excitement. I also found the portrayal of women in this book to be problematic and outdated, with the female characters being reduced to mere objects or victims. Overall, it was a disappointing read that I wouldn't recommend to anyone.