The Magic Las Vegas tradeshow is one of the premier events for the fashion industry, specifically focusing on apparel, accessories, and footwear. Each year, thousands of professionals from around the world gather in Las Vegas to showcase their products, network with industry leaders, and discover the latest trends. The exhibitor list for Magic Las Vegas is extensive and diverse, featuring both established brands and emerging designers. This list includes well-known names such as Adidas, Levi's, Calvin Klein, and Nike, as well as up-and-coming brands seeking to make their mark on the fashion scene. In addition to the major clothing brands, Magic Las Vegas also encompasses a wide range of accessory and footwear exhibitors. From luxury handbags and jewelry to athletic shoes and sunglasses, attendees can find everything they need to complete their desired look.
Informa Markets Fashion Creates the MAGIC Formula in Las Vegas; 30% Increase in New Exhibiting Brands
LAS VEGAS — Informa Markets Fashion , organizers of the largest wholesale fashion market in the U.S, welcomed more than 25,000 attendees including retail buyers, influencers, a variety of brands and more to its three co-located shows — MAGIC , PROJECT and Sourcing at MAGIC . The three-day event was held from Feb. 13-15 at the Las Vegas Convention Center.
“The February 2023 MAGIC, PROJECT and Sourcing at MAGIC events were a career highlight for me,” Kelly Helfman, President of Informa Markets Fashion, said. “We needed to be more creative and innovative to provide additional value to our attendees. This season we had an exciting line up of industry expert panels, networking opportunities and experiences which ensured a full 360-degree fashion experience for all our guests.”
MAGIC Las Vegas, home to the largest selection of trend, young contemporary, modern sportswear, footwear and accessories brands in the industry, featured nearly 700 brands, with a 30% increase in new exhibiting brands.
Fashion icon Billy Porter, who won an Emmy for his role in FX’s “Pose,” kicked off the event with a moderated conversation with Merle Ginsberg, Style Editor from L.A. Magazine, which focused on fashion inspiration and personal stories. Other notable guests included Lauryn Evarts Bosstick, Founder, Skinny Confidential; Karl Kani, Designer; rap star Busta Rhymes; and Professional skateboarder P-Rod.
“The industry’s needs are shifting, and we are making sure that we are providing the resources for our attendees to address these changes and create a space for important conversations to be had,” Helfman said. “It is our commitment to keep this momentum going as we move further into 2023 through our in-person events and online resources.”
The strategy this year was to boost visibility for emerging brands and designers by featuring them at the front of the show, including brand names Lioness, Vero Moda, Naked Feet, Korks and Paris Hilton Iconic Collection.
Also new to MAGIC Las Vegas for 2023 was the addition of IMFC (Informa Markets Fashion for Change) which is a companywide initiative to elevate minority-owned business. The IMFC designers included Admiral Row, Tao Holistics, CISEAgnce and John + Juliana for the February 2023 show.
“MAGIC returned to Las Vegas with full force to connect big box, boutique and online retailers to the most sought-after brands in the trend and young contemporary categories,” Jordan Rudrow, Vice President of MAGIC, said. “We saw a significant increase in international brands and retailers this February including Australia and the U.K. The most popular styles we saw on the show floor this season were feathers, sparkles, tulle, sheer tops, tapping into dopamine dressing and playing with textures.”
Sourcing and PROJECT Add to the MAGIC
Sourcing at MAGIC included nearly 1,000 exhibitors from more than 35 countries, featuring apparel, footwear and accessories manufacturers; fabric and trim suppliers; and packaging manufacturers, fashion technology and service providers. China, whose presence has been restricted the last few years due to the pandemic, had the largest footprint at this season’s show.
Meanwhile, more than 500 contemporary men’s and women’s brands exhibited in PROJECT Las Vegas, spotlighting the latest trends in men’s and women’s contemporary apparel, footwear and accessories. Featured brands included Nudie Jeans, Krost, Abrand Jeans, Keen, Unpublished, Lack of Color, Psycho Bunny, Dolce Vita and Free People, while retailers included top names such as ALTER, Amazon Fashion, Fred Segal, South Moon Under, Belk, Nordstrom, Finish Line Inc, Stadium Goods and DTLR.
A new section on the show floor called Essential displayed products that meet everyday needs, showcasing products from apparel, bedding, wallets, footwear, skin care brands.
“With MAGIC celebrating 90 years next year and Karl Kani launching his business with us in 1991, we want to recognize the legacy and importance of the opportunity that we provide for businesses to launch and scale,” Edwina Kulego, Vice President, International and Men’s, Informa Markets Fashion, said. “PROJECT and MAGIC have been and will always be an imperative player in launching, scaling and establishing lasting fashion brands.”
MAGIC New York was held this Feb. 21-23 while MAGIC Nashville is slated for this April 26-27. Other upcoming shows this year include Sourcing at MAGIC Las Vegas, Aug. 7-9 and PROJECT Tokyo, March 14-16.
MAGIC Las Vegas 2023 Trade Show
Fusing scale with curation drives commerce, creativity, and connections ! MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC Las Vegas is more than just an event: it’s a deeply rooted community where your business will find the home it is looking for.
From luxury handbags and jewelry to athletic shoes and sunglasses, attendees can find everything they need to complete their desired look. With such a vast array of exhibitors, Magic Las Vegas offers something for everyone in the fashion industry. Retailers looking to stock their stores with the latest trends can discover new brands and collections, while designers can showcase their products to potential buyers and gain exposure through networking opportunities.
MAGIC Las Vegas 2023 Trade Show
09:00 AM - 06:00 PM (General)
Las Vegas Convention Centre, Las Vegas, USA
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Moreover, Magic Las Vegas is not just a tradeshow; it is also an immersive experience. Attendees can participate in educational seminars, panel discussions, and fashion shows that provide valuable insights into the industry. These events allow attendees to gain knowledge and inspiration while connecting with experts in the field. In conclusion, the Magic Las Vegas exhibitor list is a testament to the diversity and innovation within the fashion industry. It showcases the established brands that continue to push boundaries, as well as the up-and-coming designers seeking to make their mark. With its comprehensive range of clothing, accessory, and footwear exhibitors, Magic Las Vegas truly lives up to its reputation as a must-attend event for fashion professionals..
Reviews for "Exploring the Future of Fashion at Magic Las Vegas: Exhibitor Edition"
1. Samantha - 2/5
I attended the Magic Las Vegas trade show and was disappointed with the exhibitor list. There were too many small vendors selling generic products that I could easily find online. I was hoping to see more innovative and unique brands, but the majority of the booths were just filled with cheaply made merchandise. While some vendors had interesting items, they were overshadowed by the lack of variety and overall quality of the exhibitor list. I don't think I'll be attending this trade show again unless they make significant improvements to attract more reputable and exciting brands.
2. Michael - 1/5
The Magic Las Vegas exhibitor list was a complete letdown for me. It felt like a gathering of the same old, tired vendors selling outdated products. I was hoping to discover some fresh and upcoming brands, but instead, I encountered countless booths peddling generic clothing, accessories, and lifestyle products. The lack of innovation and uniqueness was disheartening, and I left feeling like I had wasted my time and money. I would not recommend attending this event if you're looking for exciting new trends and products.
3. Emily - 2/5
As a retailer, I was disappointed with the Magic Las Vegas exhibitor list. The selection of vendors was underwhelming, and it seemed like there was a lack of variety in the products being showcased. Many of the booths offered similar items, making it difficult to find something truly unique for my store. The exhibitor list mostly consisted of established brands, and there was a lack of representation for up-and-coming designers and niche markets. Overall, I found the exhibitor list to be quite uninspiring and not worth the investment of time and money.
4. Jonathan - 2/5
The Magic Las Vegas exhibitor list left much to be desired. While there were a few notable brands present, the majority of the vendors seemed to offer the same run-of-the-mill products that can be found in any shopping mall. The lack of diversity and creativity in the exhibitor list was disappointing, and I was hoping for a more innovative and cutting-edge selection. If you're looking for something unique and exciting, I would suggest exploring other trade shows or events. The Magic Las Vegas exhibitor list just didn't live up to my expectations.