A fired clay witch hat is an artistic creation made using clay as the primary material. This type of hat is typically handmade and shaped to resemble the traditional pointy hat commonly associated with witches. The process of creating a fired clay witch hat involves several steps, including molding, drying, and firing the clay. The main idea of a fired clay witch hat is to create a unique and decorative accessory that can be used for various purposes. These hats can serve as Halloween decorations, costume accessories, or even as standalone art pieces. Due to their handmade nature, each fired clay witch hat is a one-of-a-kind item that adds character and charm to any space.
This will continue include flavor innovation, such as permanently adding its Birthday Cake flavor to its product portfolio after introducing it as a limited time offering.
I think that s one of the larger trends that health and nutrition trends that were previously viewed as niche whether its gluten-free, keto, or high protein are increasingly mainstream. We are excited to announce our investment in Magic Spoon, which immediately upended the old-school cereal industry when it launched in 2019, said David Moross, co-founder, chairman, and CEO of HighPost Capital.
Due to their handmade nature, each fired clay witch hat is a one-of-a-kind item that adds character and charm to any space. The process of creating a fired clay witch hat begins with molding the clay into the desired shape. This can be done by hand or with the help of molds and shaping tools.
Magic Spoon scoops up Albertsons, Kroger, Walmart shelf space
Kety-friendly cereal brand Magic Spoon continues to expand beyond its direct-to-consumer roots with the addition of shelf space at Albertsons, Kroger and Walmart, bringing its total retail stores to more than 6,800.
Magic Spoon's core flavors — Fruity, Frosted, Cinnamon, and Cocoa — also will be available at additional Target locations. In its first foray into the retail space, Magic Spoon hit select Target stores in June 2022, followed by a partnership with Sprouts in September.
As Magic Spoon looks to the year ahead, the brand is addressing many of the challenges the larger food and beverage industry is facing – from economic concerns of consumers to funding — while continuing to innovate its product portfolio, Magic Spoon Co-Founder and CEO Gabi Lewis told FoodNavigator-USA.
Breaking out of DTC, into store shelves
While both sides of the business will remain crucial to the Magic Spoon’s growth moving forward, Lewis noted that expanding into retail was always a part of the plan.
For Magic Spoon, DTC just "happened to be the place where we initially sold our cereal to customers," and "the plan was always to eventually enable people to find Magic Spoon everywhere they buy and consume cereal," he said.
"The classic DTC model was to create a slightly upgraded product – perhaps with more convenience or better branding," like in the case of cheaper DTC razors, Lewis said. For Magic Spoon, the DTC model also was about, "[reimaging] cereal entirely with completely differentiated ingredients and macronutrients," he said.
Consumers feel the pinch but still focusing on health
As consumers look to stretch their dollars, many are opting for cheaper alternatives like private label offerings. While Magic Spoon is keeping an “eye on” this trend, it doesn’t see consumers replacing Magic Spoon for cheaper cereal alternatives, according to Lewis.
“While it’s true Magic Spoon is more expensive than other cereals, we find that most of our customers aren’t actually doing that comparison. Instead, they’re substituting Magic Spoon for other healthy items like protein bars, green juices, Greek yogurts, and so on.”
Lewis also noted that consumers intentionally are making “meaningful changes with their product choices,” opting for healthier and more nutritious products. To meet more health-conscious consumers, Magic Spoon “[isn’t] exclusively targeting the natural food channels,” as this week’s announcement demonstrated, he added.
“I think that’s one of the larger trends: that health and nutrition trends that were previously viewed as ‘niche’ – whether its gluten-free, keto, or high protein – are increasingly mainstream.”
A flavorful future for Magic Spoon
In the year ahead, Magic Spoon plans to create a more independent business, Lewis said. Having completed a round of series B funding, Magic Spoon is positioned "well to now focus on building a lasting sustainable business, rather than one that has to have future funding always top of mind," he added.
This will continue include flavor innovation, such as permanently adding its Birthday Cake flavor to its product portfolio after introducing it as a limited time offering.
“Flavor innovation continues to be a big part of the Magic Spoon strategy. As a digital-first brand, we are able to quickly iterate on new flavor formats, using our customers as a testing ground for what will make it into our permanent product line-up and what might work well in national retail.”
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Careful attention is paid to the details, such as the pointy top, the wide brim, and any additional embellishments that may be added. Once the clay is shaped, it needs to be dried thoroughly to remove any moisture. This is an important step as any remaining moisture can cause the clay to crack or warp during the firing process. Drying can be done naturally by letting the clay air dry or artificially by using a kiln or oven set to a low temperature. After the clay has been properly dried, it is ready for firing. Firing is the process of heating the clay at a high temperature to harden it and make it durable. This is typically done in a kiln, where the clay is subjected to temperatures ranging from 1600°F to 2000°F. The exact firing temperature and duration depend on the type of clay used and the desired outcome. Once the firing process is complete, the clay witch hat emerges as a solid and sturdy piece of art. It can be left in its natural form or further embellished with paint, glaze, or other decorative materials. The final result is a fired clay witch hat that is ready to be displayed or used as desired. In conclusion, a fired clay witch hat is an artistic creation made using clay and shaped to resemble a traditional witch's hat. It is a unique and decorative accessory that can be used for various purposes, such as Halloween decorations, costume accessories, or standalone art pieces. The creation process involves molding, drying, and firing the clay to achieve durability and a desired aesthetic. Each fired clay witch hat is a one-of-a-kind item that adds character and charm to any space..
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