Bait and switch is a tactic commonly used in sales and marketing, and it refers to a practice where a business attracts customers with a low-priced or enticing offer, only to switch or change the terms of the deal once the customer is committed. This is usually done to get customers to buy a more expensive or less desirable product than the one originally offered. The "bait" in a bait and switch scenario is the initial offer that lures customers in. It could be a heavily discounted price, a limited-time promotion, or a promise of a certain quality or feature. This bait is designed to make customers interested and excited about the offer, and it is often prominently displayed to capture attention. Once the customer is intrigued by the bait and expresses interest, the "switch" occurs.
Marilyn Wilfred – left the library to the town in her will, townspeople call her Aunt Lyn
Josie decides that even if she isn t staying she will help as much as she can, and in the process maybe she realizes that this small town is good for her and her reclaimed abilities. I could have used a bit more magical influence throughout the book, and I hope that we will get to find out what Josie s grandmother s lessons entail.
Once the customer is intrigued by the bait and expresses interest, the "switch" occurs. The business then presents different terms and conditions, often revealing hidden costs, additional fees, or other undesirable aspects of the offer. The customer may feel trapped or pressured to go ahead with the purchase, even though it may not be what they originally wanted.
Bait and Witch
A librarian, who is also a whistleblower, on the run and hiding out in a small town, what could go wrong? Josie intent on doing the right thing is a whistleblower and tells the FBI about a bribe she overhears in the Library of Congress. Instead of staying in town, she take a vacation and a new job in a small town across the country that should make it hard to find her. However, the town has problems and mysteries of its own. In traveling to the small town, Josie experiences something she cannot describe and comes to realize that she is a witch whose power comes from books. Of course when she gets to her small town she finds a dead body, and the library is in trouble. Josie decides that even if she isn’t staying she will help as much as she can, and in the process maybe she realizes that this small town is good for her and her reclaimed abilities. Eagerly looking forward to the next books in the series.
Character List/Book Summary:
Josie Wayfield – has a star birthmark that started burning when she crossed the Continental Divide. Overheard a bribe for a defense contract and fled after giving evidence to the FBI. Gets magical sense from books. Discovers a dead body on her first day in Wilfred. Solves the murder and a few other mysteries along the way.
Lyndon Forster – caretaker of the Wilfred library and one of the board of trustees. Picks Josie up from the airport after attending a secret meeting. Vegan and has a way of working with flowers.
Darla Starling – hired Josie after an interview over the phone, did not tell her the trouble the library was in. Is basically the de facto mayor (owns the trailer park, tavern & dinner). A library trustee and has a secret that Josie figures out.
Toni – Josie’s sister and a physician
Roslyn “Roz” Glover – assistant librarian, and works on a secret project in the library by a window that overlooks the grounds. Tells Josie about the library possibly being demolished and turned into a retreat.
Marilyn Wilfred – left the library to the town in her will, townspeople call her Aunt Lyn
Ilona Blackwalter – real estate agent handling the sale of the library. A library trustee. Her secrets are uncovered as Josie is hunting down the killer.
Dylan – high school intern
Jean – Josie’s younger sister
Sheriff Bert Dolby – sheriff of Wilfred. Knows about Josie’s issue with the FBI and claims to be working with them. His secrets are part of the plot twist.
Duke McConway – library trustee, member of knitting club, convinced Craig is guilty
Thurston “Sam” Wilfred – the 5th, lives next to the library in the “big house” that the Wilfreds own. Lives in LA, the sheriff knows his real job and why he is in town. Josie finds out his secret after the explosion in the library.
Craig Burdock – arrested for murder, small time criminal, and uses his vulnerability to get his way with women.
Lalena Dolby – Bert’s sister, does tarot/palm reading/and communicates with the dead. Dated Craig and knows he couldn’t have killed the woman Josie found.
January Stephens – a “fixer” who was found murdered on the library grounds.
Sita and Ruff Waters – buyers of the library. Sign a letter of intent to purchase the library at a meeting. Plan to turn the library into a retreat.
Judge Valade – the judge ruling on the suit to stop the purchase of the library. Josie gets a report to him on how valuable the library is to the community.
Bait and switch tactics are generally considered unethical and can damage a business's reputation. They deceive potential customers and often leave them feeling cheated or misled. Some jurisdictions have laws in place to protect consumers from these practices, but they can still occur in various forms. To avoid falling victim to a bait and switch, customers should exercise caution and thoroughly research any offers before committing. It is important to read the fine print, ask questions, and compare prices and terms from different sources. If something seems too good to be true, it probably is, and it may be a sign of a bait and switch tactic. In conclusion, bait and switch is a deceptive sales tactic where a business attracts customers with an appealing offer and then changes the terms or offers something less desirable. It is crucial for consumers to be aware of these tactics and to be cautious when making purchasing decisions..
Reviews for "Witches and Wizards: Examining Gender Roles in Magical Practices"
1. John - 2/5 stars - "I was really disappointed with 'Bait and Witchy'. The story felt slow and the characters were underdeveloped. I couldn't connect with any of them and found myself losing interest halfway through. The plot had potential, but it fell flat for me. Overall, not a book I would recommend."
2. Sarah - 1/5 stars - "I struggled to finish 'Bait and Witchy'. The writing felt clunky and there were several grammatical errors that bothered me. The dialogue was forced and the humor felt forced as well. I just didn't find it funny and found myself rolling my eyes at some of the attempts. The concept could have been intriguing, but unfortunately, the execution was lacking."
3. Emily - 2/5 stars - "I had high hopes for 'Bait and Witchy' based on the reviews, but it fell short for me. The world-building was inconsistent and confusing, making it difficult to fully immerse myself in the story. The romance felt forced and lacked chemistry, which made it hard to root for the main characters. The pacing was also off; it felt slow in some parts and rushed in others. Overall, I was left feeling unsatisfied."
4. Michael - 2/5 stars - "I wanted to like 'Bait and Witchy', but it just didn't capture my interest. The plot felt disjointed and unfocused, making it hard to follow the story. The main character lacked depth and I couldn't really connect with her. The secondary characters were forgettable and didn't add much to the overall narrative. While the writing style was decent, it wasn't enough to save the book for me."