The University of Mississippi, also known as Ole Miss, has a unique and recognizable mascot. The mascot, named "Rebel the Black Bear," was first introduced in 2010. This change came after the university administration decided to phase out the previous mascot, a Confederate soldier named "Colonel Reb." The change in mascot was part of a larger effort by the university to update its symbols and create a more inclusive and welcoming environment for all students, faculty, and staff. Rebel the Black Bear was chosen as the new mascot in order to embody the strength and resilience of the Ole Miss community. Rebel the Black Bear is depicted as a friendly and approachable bear, wearing a red and blue Ole Miss jersey.
Rebel the Black Bear is depicted as a friendly and approachable bear, wearing a red and blue Ole Miss jersey. The choice of a bear as the mascot pays homage to the state's rich wildlife and serves as a symbol of strength and determination. Since the introduction of Rebel the Black Bear, the mascot has become a beloved figure on campus.
Fins Up, Rebels! Ole Miss Announces Landshark as Official Mascot
We are proud of our students and their leadership and active engagement as important members of our university community. We recognize that their efforts stem from a desire to unify the Ole Miss family. The results of the Landshark poll confirm the sentiments that Ross and I have heard since arriving on campus — that the Landshark and “Fins Up” have become synonymous with the positive spirit and strength of our athletics program and the “Never Quit” attitude of Rebel Nation.
Upon learning of the ASB poll of students, we sought input from the executive committees of the Ole Miss Alumni Association, the Staff Council, the Faculty Senate, and the Graduate Student Council, as well as from the Student Athlete Advisory Committee and the Spirit Squad head coaches. In each case, the support for the Landshark mascot was unanimous. In addition, the past presidents of the Ole Miss Alumni Association and the boards of the Alumni Association and M-Club enthusiastically endorsed the action of the Alumni Association executive committee.
Indeed, the growth of the Landshark mystique over the last seven years has been phenomenal with every athletics team embracing it, including such standouts as Marshall Henderson with basketball and Kaitlin Lee with softball, in leading their respective teams to SEC championships.
Today, I’m excited to announce that we will move forward with the Landshark as the official mascot and retire Rebel the Bear. Athletics will be charged with designing, developing, and launching the Landshark mascot, with an anticipated unveiling before the 2018 season.
In closing, I want to state unequivocally that we are — and always will be — the Ole Miss Rebels. And I am asking all Rebels to unite around our new Landshark mascot.
Hotty Toddy and Fins Up!
Jeffrey S. Vitter
Chancellor and Distinguished Professor
Rebel can be seen at various university events, sports games, and parades, bringing a sense of school spirit and unity to the Ole Miss community. Overall, the University of Mississippi's mascot, Rebel the Black Bear, represents the university's commitment to creating an inclusive and diverse environment. Through this mascot, the university aims to foster a sense of pride, unity, and belonging among its students, faculty, and staff..
Reviews for "The Landshark Effect: How the University of Mississippi's New Mascot is Energizing Athletics"
1. John - 1 out of 5 stars
The University of Mississippi's mascot, the Rebel Black Bear, is a complete disappointment. Not only is the choice of a bear totally unrelated to the history and culture of the state, but it also feels like a generic and unimaginative choice. The previous mascot, Colonel Reb, although controversial, at least represented a certain identity and tradition. With the bear, it seems like the university just picked whatever animal came to their mind without putting any thought into it. Overall, a lackluster choice for a mascot.
2. Lisa - 2 out of 5 stars
As someone who cherishes and appreciates the history of Mississippi, I was truly let down by the University of Mississippi's decision to replace their previous mascot, Colonel Reb, with the Rebel Black Bear. The black bear has no historical significance to our state, and it feels like an attempt to erase our past. While I understand the desire to move away from certain controversial symbols, there were better ways to address the issue than by choosing a completely unrelated mascot. The university missed an opportunity to create a new symbol that could have celebrated our rich heritage while embracing inclusivity.
3. Mike - 3 out of 5 stars
While the Rebel Black Bear may not be the most exciting or inspiring mascot, I do acknowledge the university's attempt to find a more inclusive symbol. It's important to evolve and adapt to the changing times, and I commend them for trying to move away from their previous controversial mascot. However, I do believe they could have chosen a mascot that better represents the unique culture and history of Mississippi. The black bear just feels like a generic choice that could apply to any state. Overall, a step in the right direction, but there's room for improvement.