Mascots as Olympic Superstars: The Rise of Character-Based Marketing

By admin

The mascots for the PyeongChang 2018 Olympics were a white tiger named Soohorang and a black bear named Bandabi. These mascots were designed to represent the spirit of the games and showcase Korea's rich culture and heritage. Soohorang, the white tiger, is considered a sacred guardian animal in Korean mythology and symbolizes protection and trust. Bandabi, the black bear, is a symbol of courage and strength. These mascots were chosen after a public vote, with Soohorang receiving the most votes. The mascots were featured prominently throughout the games, appearing on merchandise, signage, and promotional material.


Misha, the 1980 Summer Olympics mascot, is a bear with perky ears, a belt made from the Olympic sigil, and a thousand-yard stare that says “I know I’m meant to look cute, but I have a secret.” Misha, whose full name is actually Mikhail Potapych Toptygin, might as well come with a hidden camera to spy on foreign journalists. I’m convinced the United States boycotted the Moscow games because Jimmy Carter was terrified of this bear. You cannot prove otherwise.

The little man on skis kicked off the Olympic mascot tradition with his oblong head, fixed body, lack of functioning limbs, and terrifying jet-black eyes. They cite a 1908 editorial that expressed the hope that images of the peninsula as a tiger, the fiercest and strongest of all creatures, could help cultivate the will and spirit chigi of young Koreans.

Mascots for the PyeongChang 2018 Olympics

The mascots were featured prominently throughout the games, appearing on merchandise, signage, and promotional material. They brought joy and excitement to spectators and athletes alike, capturing the essence of the PyeongChang Olympics..

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By Shaker Samman Feb 9, 2018, 5:40am EST
Mascots for the pyeongchang 2018 olympics

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Reviews for "Mascots in Sports: The Role of Characters in Fostering Team Spirit"

1. Emily - 2/5 - I found the mascots for the PyeongChang 2018 Olympics to be quite underwhelming. They lacked creativity and originality, and felt like generic characters that could be found in any other event. The designs were not memorable and did not reflect the spirit of the Winter Olympics. Overall, I was disappointed with the mascot selection for the games.
2. John - 3/5 - While I didn't hate the mascots for the PyeongChang 2018 Olympics, I also didn't find them particularly exciting or engaging. They seemed to lack personality and failed to capture the imagination of the audience. In comparison to some of the iconic mascots from previous Olympic games, these felt lackluster and forgettable. I wish more thought and creativity had been put into their design.
3. Sarah - 2/5 - I was unimpressed with the mascots chosen for the PyeongChang 2018 Olympics. They seemed like generic animal characters and lacked any real connection to South Korean culture or the theme of the Winter Olympics. The designs were uninspiring and lacked the charm and relatability that mascots should have. Overall, I found them to be a missed opportunity to create memorable and meaningful mascots for the games.

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