The Psychology of Mascot Outfit Design: What Makes a Costume Memorable?

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Creating a mascot outfit is a crucial part of developing a beloved and iconic character. The mascot outfit is often the first thing that people notice and is a key component in engaging the audience and creating a memorable experience. When it comes to designing a mascot outfit, several factors need to be considered. First and foremost, the outfit should reflect the character's personality and the message it represents. The colors, shapes, and even the materials used should align with the character's traits and purpose. The materials used in the outfit should also be durable and comfortable.



Just a few examples of the mascots we’ve designed.

The materials used in the outfit should also be durable and comfortable. Mascots often need to move around and perform various actions, so the outfit should allow for freedom of movement while also being made of sturdy materials that can withstand wear and tear. Additionally, the outfit should be breathable and lightweight to prevent the mascot from getting overheated during performances.

After 45,000+ mascots, we can create an original design for you!

Cleaning & Maintenance

We can extend the life of your mascot.

Pierre’s Mascots & Costumes provides maintenance and repair services at affordable costs to keep your mascot costume looking great and lasting longer.

Maintenance services include: cleaning, styling, deodorizing, fabric refreshing, laundering, minor stitching, and repairs. Before we begin, your costume is fully checked over.

If we find anything that needs to be addressed during this process, we will bring it to your attention.

Our Standard maintenance service typically takes 5-7 business days. We also offer an Express service that can be completed in 48 hours.

We quote costs, options, and offer suggestions before we start working on your mascot. We can quote firm prices after visual evaluation.

Pierre’s Costumes performs maintenance on mascots we did not manufacture. These types of mascots may take longer for us to clean & repair.

Mascot Costume FAQ

How much does a mascot cost?

  • We have 2 product mascot costume lines, our Semi-Custom Line and our Fully Custom Line. This allows us to cover a wide range of price points. We have something for everyone.

How long does it take to get my mascot?

  • Depending on the product line chosen, we have average production timelines for each product.
  • Our Semi-Custom line of mascots takes 2 – 5 weeks to get through the design and production process.
  • Our Custom line of mascots can take longer due to the higher level of details involved.
  • We confirm fabrics, colors, logos, scale drawings, and provide photographs throughout the process. If a client is able to approve these steps quickly, we can finish in a much shorter timeline.
  • We can accommodate rush deadlines when needed.
  • If you have a specific event date, let us know. We never miss deadlines, we know how important an unveiling event is.

Can you design an original mascot for my organization?

  • Yes. We ask a lot of questions, show you pictures, create original designs, provide material examples, and guide you throughout the entire process.
  • We are responsible for creating and designing some of the most iconic mascots in the world, such as The Fruit of the Loom Guys.
  • We can create simpler custom costumes for smaller companies and schools with smaller budgets. We do this by using our 25,000 plus patterns, and making modifications to provide you with exactly what you need.

How will I know I am getting what I want ?

  • A sketch is provided, this can change as we discuss and refine the design. We believe in creating costumes that look exactly like the scale drawing.
  • We can provide fabric swatches so know exactly what the costume will be made out of.
  • We use high resolution printing and embroidery, so your logo will stand out.

I don’t see anything I love in your gallery, is that all you can make?

  • We create all our mascot designs in-house. The examples in our gallery are what our clients asked for. If you want something different, let’s talk and create what you want.
  • We have created over 45,000 costumes, and can’t put all of them in the gallery. W e will send images of costumes specific to the style you are looking for.

How long will my mascot last?

  • Our mascots last 7-10 years. This is twice as long as our competitors.
  • Our costumes end up costing less when you consider how long they last.
  • Customers still using their mascot 20 years later, often will update the look / design before the costume wears out.
  • We have been accused of overbuilding our costumes, we take that as a compliment.

How does sizing work?

  • We understand that most mascot costumes will be worn by a variety of performers. Our mascots are designed with a flexible size range in mind. We can take care of your performer sizing needs when we create the costume. With our costumes, you can fit a 5th grader or a professional basketball player.

I really like a famous character. Can you build me an exact copy for my organization?

  • We respect the copyrights of character designs and their owners. We are happy to help you create a unique character that will work best for your organization.

My mascot is looking for a prop, special clothing or a new logo, can you create it?

  • Absolutely! We fully understand that all lovable characters deserve a change of clothes or a new accessory from time to time.

My mascot is several years old and starting to look worn, plus we damaged it and lost several parts. Can you help bring it back to life?

  • We accept all mascots (even if we didn’t make it) in for cleaning and repairs. Please download our Cleaning and Repairs flyer by clicking on the icon link below.
  • Typically after we work on your mascot costume, it will look brand new again. We do this at our cost with no mark-up, since we want you to be happy and come back to us when you need a new costume.

Do you rent mascots?

  • Yes, we do have lots of characters available for rent for film, TV, commercials and events.
  • We do not rent any of the mascots shown in our gallery, since the character belongs to our clients and are simply examples of our work.

Mascot Costume Design

Production time for most custom mascot costumes is 8-10 weeks for single character projects. However, it varies according to the needs of our clients, availability of materials, complexity of design, and our current workload. We are adept at creating a single costume character or manufacturing in mass production. So whether your business has one location or many, we are fully capable of meeting your needs. Costume PricingMost first-time or prototype costume characters will cost, on average. Read More

Stock Mascot Costumes

While our specialty is custom, made to order mascots, we do offer a small line of stock costume characters starting around $3,500.00. Contact us to learn more about our stock designs. Read More

Costume Character Maintenance

We offer costume maintenance and refurbishment services for all of our characters as well as those made by other companies. The extent of the work performed is up to you, but normally includes: total cleaning, repairs, and replacement of parts when necessary. Should you wish, your mascot can be set up on a Maintenance Reminder Program. . Read More

Character Program Management

Cowan Costumes can help you alleviate the hassles of storing and shipping your costume characters to various store locations, special events, trade shows, etc., by managing your costume character program for you. We can store your characters when not in use plus make all of the necessary shipping arrangements. Just let us know what we can do to help and we will develop a program specially suited to your needs. Read More

Professional Mascot Costume Manufacturer

Bring Your Brand to Life with Custom Made Mascot Costumes Just for You!

Give Them Something to Love

Ordering a custom mascot costume is such an unusual purchase, often, people don’t have the vocabulary for it.

We’ve been making mascot since before mascot were even a “thing”. We’ll guide you through it.

Give them something to love

When someone falls in love with your mascot, they fall in love with your product, be it tangible – like candy – or intangible – like team loyalty. Here’s the guide to ordering your custom mascot.

A Significant Investment

Investment in a custom mascot is the most lively component within your organization’s marketing strategy. Think about your audience, your public, your peeps. We’ve been around the block a few time. We’ll guide you through ordering your custom mascot.

Creating your Mascot Costume

We tailor our creation process to meet your needs. In general though, here’s how it works:

1. We ask you for as much information as you can provide about what you think you might want – for example:

  • Do you have a character design?
  • If not, we have the best designer in the business. We’ll design a dynamite character.
  • Do you want us to refine & update a current mascot?
  • Are you adding a mascot to your mascot mix?
  • What is your timeline?
  • Do you know what you want to achieve with your mascot?
  • Will your mascot travel locally? regionally? nationally? all around the world?
  • Will your mascot need a wardrobe or just one outfit?
  • How often will your mascot be used?

…after chatting, emailing, texting, and meeting (if possible or necessary) — we will generate ideas for the look of the mascot. At this point, AvantGarb will craft a proposal with description, timeline & costs.

2. When you say YES! LET’S GO!! —the fun begins!

3. We’ll start drawing. Changes in shape, color, expression, size of ears, length of tail, etc., will be made to the sketches until you are satisfied with the concept/drawing.

4. When you’re happy with the design, we will put together a package with design, fabric and fuzz swatch samples …. we will begin work on your mascot(s).

5. Patterns are made, custom-dying of fabric happens, sculpting the head and shaping the body begins! We cobble BIG mascot shoes, apply logos, couture really BIG mascot clothes, hats and accessories (yes, mascot have accessories!).

6. …and then we stitch, stitch, stitch – all of the fuzz, fluff, fabric, and foam. we stitch the bodies, the muscles, tee shirts, tuxedos, swimsuits, sunglasses and tutus. We will make sure your mascot has the right attire for every occasion.

7. When your mascot is complete, the mascot is shipped to you.

Another mascot packed and ready to ship!

Mascot outfit creation

The size and fit of the outfit are also important considerations. The outfit should fit well and not be too restrictive, as this can hinder the mascot's movements and make it uncomfortable to wear. A mascot performer needs to be able to see clearly, so the outfit should have proper visibility features such as mesh panels for the eyes or a camera system. Another crucial aspect of mascot outfit creation is attention to detail. Every small aspect of the outfit, from the stitching to the accessories, should be thoughtfully crafted to enhance the character's appearance. The design should be versatile enough to be adapted for different events and activities, allowing the character to interact with the audience in various ways. In addition to the physical outfit, accessories such as props or additional costume pieces can further enhance the character and its performance. These can include items like hats, gloves, or even special footwear that help the mascot stand out and add to its overall appeal. Overall, creating a mascot outfit requires careful consideration of the character's personality, durability and comfort, size and fit, attention to detail, and the inclusion of appropriate accessories. By paying attention to these factors, the result can be an outfit that brings the character to life, engages the audience, and leaves a lasting impression..

Reviews for "Maximizing Comfort and Mobility in Mascot Outfit Construction"

1. Sarah - 2 stars - I was so excited to create my own mascot outfit, but I was really disappointed with this experience. The options were extremely limited, and there were no customization features like changing colors or adding accessories. The outfits also looked very outdated and unattractive. I was hoping for something fun and unique, but this just fell short.
2. Mike - 1 star - The mascot outfit creation was a complete waste of time. The designs were ugly and boring, and there were hardly any options to choose from. I expected to be able to create something fun and eye-catching, but instead, I was stuck with a choice between a few generic, outdated outfits. I wouldn't recommend this to anyone looking for a creative and enjoyable mascot outfit design experience.
3. Emily - 2 stars - I was really underwhelmed by the mascot outfit creation. The designs were poorly executed and lacked any sort of creativity. The limited options made it feel like a chore rather than a fun activity. I was hoping for a tool that would allow me to bring my ideas to life, but this just didn't deliver. Overall, I was left feeling disappointed and unsatisfied with the outcome.
4. John - 1 star - This mascot outfit creation tool was a total letdown. The designs were not visually appealing, and the lack of customization options was frustrating. The whole process felt tedious and uninspiring. I was expecting to be able to create something unique and exciting, but the limited choices made that impossible. Definitely not worth the time or effort.

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