Magic Leap is a technology company based in Plantation, Florida. It is known for its development of augmented reality (AR) technology and products. The company was founded in 2010 by Rony Abovitz, who believed that AR had the potential to revolutionize the way we interact with computers and the digital world. Magic Leap's flagship product is the Magic Leap One, a head-mounted display that overlays digital content onto the real world. The device uses a combination of sensors, cameras, and advanced optics to create a realistic and immersive AR experience. Users can interact with virtual objects and information as if they were part of the real world.

Exclusive : Inside Magic Leap's Secret Headquarters

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

But even now, as the company releases new apps and high profile partnerships, the company itself remains something of a cipher. We can now erase at least a portion of that mystery via images we've obtained of the interiors of Magic Leap's remote Florida headquarters.

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The space Magic Leap currently occupies is the former home of Motorola Mobility. Motorola's departure from the site in 2015 was prompted by the decision by its parent company, Lenovo, to eliminate 3,200 jobs internationally.

Employees learned about the impending closure in August of that year, and in just two short months, in October, the massive 259,000 square feet space was swiftly emptied.

Not long after, Magic Leap held a semi-public event to celebrate its takeover of the space at 7500 West Sunrise Boulevard, fueled in part by $9 million in state and local incentives (as well as a famously large investment arsenal led by Google and others).

It seemed quite fitting that the space that once facilitated the production of mobile devices from one of the most famous mobile brands in tech history would now be the fertile production base for Magic Leap's engineering, design, and product manufacturing.

But in the subsequent years since the company's arrival at the Plantation, Florida site, few from the outside world have been allowed inside to take a look around.

But now we have a better view of what the daily workday world looks like for Magic Leap engineers and executives thanks to images we've received from the award-winning, Florida-based architecture firm Glavovic Studio.

The firm, which was co-founded by Margi Nothard and Terence O'Connor, handled the renovation of the space for Magic Leap, turning the dry Motorola confines into a more open, slightly more relaxed space for the startup's spatial computing ambitions.

The renovation work lasted from 2015 until 2018 and was led by Nothard as the principal designer.

A big part of the challenge of renovating the space revolved around Magic Leap's unique needs: included research and development labs; advanced acoustics and audio system support; manufacturing facilities; a machine shop; shipping and receiving areas; demonstration labs; as well as traditional office space for an estimated 1,000 workers at the start of the renovation project.

"[Glavovic Studio] developed a pattern of linked 'neighborhoods,' where, like in a contemporary city, interaction and disruption is guaranteed to occur through the streets and nodes when people meet and greet," the firm states in a document describing its approach to the project.

"An interconnected non-linear geometry fosters and supports a strong creative culture at Magic Leap and is achieved with a spiral-shaped plan. Links and views between departments through pathways that are open work areas and open glass meeting spaces at various scales lead to a series of public gatherings spaces/nodes that include seating, eating, interactive opportunities as well as spaces where Magic Leap products are tested, used and explored."

Normally, finding out what the interior of a major tech startup looks like wouldn't draw so much interest, but in Magic Leap's case, so much has been shrouded in secrecy for so long, any additional piece of the puzzle is welcome.

Furthermore, given the company's extreme distance from the often unorthodox and playful office trends of Silicon Valley, embodied by companies like Google and Facebook, a glimpse at Magic Leap's secretive inner sanctum tells us just a little bit more about the company's culture, which continues to develop outside of the traditional tech ecosystem.

Are there colorful slides, ball pits, mini basketball hoops, and hoverboards scattered all about Magic Leap's halls? Not that we can see.

But the images here, often showing spaces festooned with Magic Leap's now well-known logo, offer a fresh perspective on a company that still clings to its wall of privacy, even as it slowly begins to charge into the mainstream at full steam.

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Users can interact with virtual objects and information as if they were part of the real world. The Magic Leap One has applications in various industries, including gaming, entertainment, education, and healthcare. It allows users to play interactive games, watch movies and videos, learn new skills through interactive tutorials, and even collaborate with others in a virtual space.

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The potential uses for this technology are vast and continue to expand as developers and creators find new ways to utilize AR. Magic Leap has received significant investment and support from major technology companies, including Google, Alibaba, and AT&T. The company has also partnered with content creators and developers to create a robust ecosystem of AR experiences and applications. This includes partnerships with major entertainment franchises like Star Wars and NBA. In addition to its technology and products, Magic Leap is committed to creating a culture of diversity and inclusivity. The company aims to embrace different perspectives and backgrounds to foster innovation and creativity. Magic Leap also believes in the power of education and offers programs and resources to inspire and support the next generation of creators and entrepreneurs. Overall, Magic Leap's presence in Plantation, Florida has helped put the city on the map as a hub for innovation in the AR and technology industry. The company is dedicated to pushing the boundaries of what is possible with AR and creating experiences that enhance our everyday lives..

Reviews for "Magic Leap: The Powerhouse Company Shaping Plantation, FL's Tech Scene"

1. Jane - 2/5

I was really disappointed with my experience at Magic Leap in Plantation, FL. The technology they boasted about was very underwhelming and did not live up to the hype. The virtual reality images were blurry and there were constant glitches throughout the demonstration. The staff seemed disinterested and were not able to answer my questions properly. Overall, I felt like I wasted my time and money by visiting Magic Leap.

2. Mark - 1/5

I have never been more dissatisfied with a technology company than I am with Magic Leap in Plantation, FL. The whole experience felt like a gimmick. The headset was uncomfortable and heavy on my head, and the visuals were far from impressive. The virtual objects were not well integrated into the real-world environment and the tracking was inaccurate. Furthermore, the prices they charge for their products are outrageously high. I would not recommend visiting or investing in Magic Leap.

3. Sarah - 2/5

I had high hopes for Magic Leap in Plantation, FL, but unfortunately, they fell short of my expectations. The virtual reality experience was far from the seamless integration they promised. The visuals were pixelated and dull, and the overall quality was subpar. The staff was friendly enough, but they lacked knowledge and were unable to resolve the issues I encountered. It felt like the whole concept was not ready for consumers yet. I would advise others to wait until they improve their technology before considering a visit to Magic Leap.

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