Magic Beans is a popular retail store located in Brookline, Massachusetts. It is known for its wide range of products related to babies, kids, and parenting. The store offers a unique shopping experience, providing customers with a variety of high-quality items and excellent customer service. Magic Beans in Brookline is a go-to destination for new parents and families. The store specializes in products such as strollers, car seats, baby gear, toys, clothing, and more. They carry a wide selection of top brands and offer a diverse range of options to meet the needs of different customers.
Gurock and his wife, Sheri opened their first store in Brookline in 2004 before expanding to Boston, Wellesley and Cambridge.
But as we look toward a sustainable future for Magic Beans, we know that we need a bold vision to bring this company into better alignment with the changing habits of our customers. So we have to make a great case to our customers for why the quality of our selection, our services, the expertise of our staff and our contributions to the community are all important and worth the investment on their part.
They carry a wide selection of top brands and offer a diverse range of options to meet the needs of different customers. What sets Magic Beans apart is their knowledgeable and friendly staff. The employees are well-trained and can provide expert advice and recommendations to customers.
Magic beans brrookline
Our first Store Spotlight feature for this year is on Magic Beans, based out of Brookline, Massachusetts. Magic Beans has a few stores in the area that all carry Gamewright games. In fact, they just celebrated the grand opening of their 5th store in the Prudential Center in Boston this past Saturday by hosting several fun events, including a kazoo flash mob!
The new Magic Beans store is located in the Prudential Center, one of the most famous (and tallest) buildings in Boston!
Magic Beans is owned by a husband and wife team that envisioned a retail experience designed for kids. I recently had the chance to catch up with one of the owners, Sheri Gurock, who had lots of great things to say about owning a specialty toy and game business.
Why did you decide to open Magic Beans?
I was pregnant with my second child at the time, and spending a good amount of time researching double strollers. Then, the Imaginarium toy store in our neighborhood closed, and I really wanted our community to have a great toy store. I realized that there was an opportunity to create something new, a store that would combine specialty toys and games with baby gear.
Do you plan on continuing to expand and grow to more stores in the future?
We hope so!
What are the challenges of owning a specialty shop?
In this day and age, the internet is a bigger threat to specialty shops than ever before. So we have to make a great case to our customers for why the quality of our selection, our services, the expertise of our staff and our contributions to the community are all important and worth the investment on their part.
What is the most rewarding part?
There are too many to count, but here are two big ones. We are in business to make life easier for parents. We accomplish that by doing a lot of research and product testing to make sure that every product we sell is worth considering. Every time an overwhelmed parent (or parent-to-be) thanks us for helping to navigate these complex purchase decisions, it feels so good. We are also so fortunate to have an incredible team of people working here at Magic Beans, from our stores to our warehouse to our office. It’s incredibly rewarding to be a part of such a creative, hard-working and loyal team.
Magic Beans has a great selection of Gamewright products! What are your best selling Ceaco and Gamewright products? Do you have any personal favorites?
I’m a huge fan of Gamewright, going way back before Magic Beans was a twinkle in my eye. I have a sister who is 16 years younger than me, so when I was in college, I spent my summers playing games like Rat-a-tat Cat and Slamwich. These days, my children are 9, 7 and 3, so we have plenty of opportunities to play Gamewright games. Our favorite right now is probably Order’s Up! (they are obsessed with that bell and they use it for all kinds of games beyond just the one it’s designed for). But we also recently brought Mermaid Beach on a family vacation and we had fun with that too. My oldest daughter is really creative, and doesn’t like competitive games much. So she loves Rory’s Story Cubes. In the stores, our best sellers this holiday were Rory’s Story Cubes, Forbidden Island and Scrambled States of America. Flip Out, a newer game, was also a hit with our customers.
Thanks, Sheri for sharing your insight with us! Magic Beans is a fun store that we encourage our readers from the area to visit. They also have a calendar of events to keep an eye on, you don’t want to miss their next fun event!
To our retailers: If you carry Gamewright games and/or Ceaco puzzles, and would like to be featured on our blog, contact me at pr [at] gamewright [dot] com.
And now for our winner of the Rory’s Story Cubes – Actions contest: Congratulations to Brian W. for coming up with a fun story! Now that Brian has his very own copy, he can roll the dice and finish this cliffhanger….
Carolyn listened carefully to the noises coming from her dollhouse. She carefully pushed back the covers from her bed and tip-toed across her room. Peeking inside the windows, Carolyn saw something quite amazing! Her dolls had come to life! She wanted to yell for her parents to come and watch, but didn’t want to scare the little family.
In the living room was daddy doll, relaxing in his chair, rustling through the newspaper as he read. Baby doll was crying in her crib. Mommy doll was in the kitchen, putting dishes away – lifting the pots and pans high into the cupboard above the fridge. The kitty was in the corner, eating from her bowl. Sister doll was rolling balls down the stairs. Brother doll was trying to catch them.
Carolyn wondered if the family would talk with her. She decided to knock on the front door and introduce herself. What happened next is something that she will never forget…
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Whether customers need help choosing the right stroller or finding the perfect toy for their child, the staff at Magic Beans is always ready to assist. In addition to their physical store, Magic Beans also has an online presence. Customers can conveniently browse and purchase their products from the comfort of their own homes. The website features detailed product descriptions and reviews to help customers make informed decisions. Magic Beans takes pride in their commitment to customer satisfaction. They offer a variety of services to make the shopping experience enjoyable and stress-free. This includes a baby registry, gift wrapping, and a generous return policy. Overall, Magic Beans in Brookline is a premier destination for parents and families. With its extensive selection, knowledgeable staff, and excellent customer service, it continues to be a trusted retailer in the area. Whether customers are looking for baby essentials or unique toys, Magic Beans is the place to go..
Reviews for "Unleashing the Magic of Beans in Brookline"
1. Jane Doe - 1 star
Magic Beans Brookline was a huge disappointment for me. I went in expecting a wide range of unique and innovative toys, but all I found was a mishmash of generic and overpriced items. The store felt cramped and cluttered, making it difficult to navigate and find what I was looking for. The staff was unhelpful and seemed disinterested in assisting customers. Overall, I would not recommend this store to anyone looking for a magical toy shopping experience.
2. John Smith - 2 stars
I had high hopes for Magic Beans Brookline, considering all the positive reviews I had read online. Unfortunately, my experience was far from magical. The store lacked a clear organizational system, and it was hard to find specific products. The prices were also significantly higher than what I could find online or at other toy stores. Additionally, the staff seemed more focused on chatting among themselves than helping customers. Overall, I was thoroughly unimpressed and will not be returning.
3. Sarah Thompson - 1 star
I was extremely disappointed by my visit to Magic Beans Brookline. The store felt chaotic and messy, with toys strewn about and disorganized shelves. The selection was also quite limited, and I struggled to find what I was looking for. The prices were exorbitant, especially considering the lack of variety and quality. I left feeling frustrated and empty-handed. I would strongly discourage anyone from wasting their time at this store.