Once upon a time, in a magic forest, there lived a Halloween themed rabbit named Jack and a witchy sheep named Luna. Their unique friendship was the talk of the entire animal kingdom. Every year, during the month of October, they would prepare for the grandest Halloween celebration the forest had ever seen. Jack, with his pitch-black fur and bright orange eyes, loved everything about Halloween. He found joy in scaring his fellow forest friends with his mischievous pranks and spooky costumes. Luna, on the other hand, had a knack for casting spells and brewing mysterious potions in her cauldron.

Brownie the Elf: Meet the Cleveland Browns' new old mascot

File: Cleveland Browns mascot Brownie the Elf waves to the fans during the second half against the Buffalo Bills at FirstEnergy Stadium on November 10, 2019 in Cleveland, Ohio. The Browns defeated the Bills 19-16. (Photo by Jason Miller/Getty Images)

CLEVELAND - The Cleveland Browns, one of the NFL’s oldest and most storied franchises, are famous for having the only logo-less helmet. But that doesn’t mean they don’t have a mascot.

Brownie the Elf is getting renewed attention this season after fans voted put him front and center on their home field. A giant version of the old mascot has replaced the Browns helmet on the FirstEnergy Stadium midfield turf.

If you don’t live in Northeast Ohio, you may be unfamiliar with Brownie. But the character actually dates back to the team’s debut in 1946; he was used in ads and media guides for years as the Browns won title after title. Legendary coach Paul Brown even toyed with the idea of adding him to the team’s helmets, but never did.

After Art Modell bought the team in 1961, he began to phase out the mascot. When he moved the team to Baltimore in 1995, the team’s legacy – and Brownie – remained in Cleveland, ready for a rebirth.

Brownie has been used more frequently in Browns merchandise and marketing materials in recent years, and has sometimes walked the sideline as a mascot. But this may be the first time a national football audience has seen him in decades.

"Brownie has been around for a long time," offered JW Johnson, Browns executive vice president and partner. "I think people enjoy him, and we haven't really showcased him as much as we'd like to."

The version on the field looks a little tougher and more aggressive than the more familiar smiling version that the team traditionally featured.

The new-look logo and field will debut during this weekend’s home opener. The Browns, who held off a furious comeback by the Panthers in Week 1, will host the Jets at 1 p.m.

This story was reported from Tampa, Fla.

The new Cleveland Browns logo has a ridiculous number of hidden meanings

A good logo design for a sports team needs to accomplish a lot. It has to be simple enough to work across an array of merchandise, it needs to convey a team's history and, ideally it should please fans. Somehow the new Cleveland Browns logo has achieved that while packing in a whole kennel full of hidden references.

Keeping fans happy is often the most difficult thing to achieve with sports team logos, as we've seen in numerous controversies in recent years. The NFL's Cleveland Browns aimed to overcome that by letting fans choose their new canine logo. The fans in the Dawg Pound have spoken, and they've opted for a design with close to a dozen hidden references that might go unnoticed among those not familiar with the American football team. Can you spot them all? (Also see our piece on the best sports logos for more inspiration).

The Cleveland Browns held a contest in the offseason inviting fans to choose a new dog logo for the team (it had to be a dog in reference to the 'Dawg Pound' bleachers section at the team's First Energy Stadium). After a knockout-style contest that lasted a couple of months, the winner emerged as a bullmastiff created by graphic designer Houston Mark.

Mark delivered on the brief with his tough-looking dog (sorry, dawg) in the team colours, but he also packed in a whole host of hidden Easter eggs that fans might not even have noticed when they were voting for the design. The details reference things as diverse as the Browns' home state of Ohio, the team's stadium, the sport of American football itself and even rock n' roll. Yep, it's one deep dawg! Can you spot all eight (or ten) hidden references below?

The Cleveland Browns' winning dawg logo contains eight (or ten) hidden references (Image credit: Cleveland Browns)

Here's the list of the eight abstract symbols hidden in the design:

1) The state of Ohio the shape of the orange part of the dog's right ear (on the left as we see it).

2) An American football: the shape of the dog's nose.

3) East End Zone: the collar tag features a stadium outline that also features a 'C' for Cleveland, and a white area that symbolises the East End Zone at the Browns' stadium, where the Dawg Pound originated. hold on, that's references in one.

6) Guitar Pick: Also in the dog's collar, this was included in reference to Cleveland's Rock & Roll Hall of Fame.

7) Spikes: The spikes on the collar aren't just spikes. There are eight of them to represent the number of championships the Cleveland Browns have won.

8) Guardian Bridge: The space below the dog's jowls forms an outline of Cleveland's Hope Memorial Bridge.

9) Helmet stripe. The white centre stripe is a reference to the Brown's helmets.

10) Pound helmet. The shape to the right of that is apparently a reference to the maskless helmet shell that Browns fans are known for wearing in the Dawg Pound.

Struggling to see all the references? On Twitter, The Browns provided a handy visual guide that gives a tour of the design.

The Cleveland Browns dog logo will function as a secondary design to support their main logo, which is an orange football helmet, completing an identity that's also seen the return of Brownie The Elf as the NFL team's midfield logo.

Browns executive vice president JW Johnson said in a statement: "We are so excited to unveil a new dawg logo that perfectly encapsulates who we are as a franchise and as a city. Our fans have been asking us for a new dawg logo for quite some time, so it made perfect sense for them to select the logo themselves and decide how they want our team to be represented – and they made a great choice."

For more sporting logo action, see our sports logo battles: Denver Nuggets vs Miami Heat and Golden Knights vs Panthers. And make sure you've not missed the Minnesota Wild logo optical illusion from the NHL.

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Cleveland Browns Logo: A History

When you huddle up the conversation on the gridiron of American football, it’s impossible not to toss the Cleveland Browns into the mix. And what’s a team without its battle colors, its flag, its emblematic heart? That’s where the Cleveland Browns logo trots in, not just as a visual entity, but as a banner under which fans rally with a fervor as fiery as the hottest tailgate grill. So, in the true spirit of the game, let’s dive helmet-first into the storied past, vibrant present, and the unwritten yet highly anticipated future of the iconic Browns logo.

Luna, on the other hand, had a knack for casting spells and brewing mysterious potions in her cauldron. Together, they formed the perfect duo for a memorable Halloween adventure. As the days grew shorter and cooler, Jack and Luna would spend hours brainstorming epic ideas for their Halloween party.

Tracing the Origins of the Cleveland Browns Logo

The Browns sprung into the sports scene back in 1946, during a post-war melting pot of energy and ambition. But wait, their first logos? Those were like the first rounds at a high-class bar – just enough to pique your interest. From the get-go, the influence of Paul Brown, the original owner and coach who lent his surname to the team, shaped everything—the playbook, the culture, and yep, the branding decisions too.

From decorating their secret hideout with spider webs and glowing pumpkins to devising a plan to create a haunted maze in the woods, their creativity knew no bounds. They wanted to create an atmosphere that would give everyone a frightful yet enjoyable experience. In order to make their party truly special, Jack and Luna decided to invite all the forest creatures, including their fellow rabbits, sheep, squirrels, and even the wise old owl. They sent out enchanting Halloween-themed invitations, inviting everyone to come and join in the festivities. On the night of the party, as the moon shone brightly in the dark sky, the forest came alive with Halloween spirit. Creatures from all corners of the forest gathered, dressed in spooky costumes, ready to have a marvelous time. Jack, with his vampire cape and fangs, welcomed everyone with a mischievous grin, while Luna, wearing a pointy hat and a flowing black gown, cast spells to add an extra touch of magic to the night. The party was a huge success. The friends danced to eerie tunes, played Halloween-themed games, and feasted on delicious treats. Jack's pranks and Luna's enchantments kept everyone entertained throughout the night. Laughter and joy filled the air as the forest creatures celebrated Halloween together. As the night drew to a close, Jack and Luna reflected on the success of their Halloween party. They were grateful for their unique friendship and the opportunity to bring joy to their fellow forest friends. In their own special way, the Halloween themed rabbit and the witchy sheep had created a magical experience, leaving everyone with memories to cherish until the next Halloween. And so, Jack and Luna bid farewell to their friends, promising an even more exciting Halloween celebration the following year. With hearts full of delight and anticipation, they disappeared into the moonlit forest, awaiting the next Halloween adventure..

Reviews for "Halloween Treats for Rabbit and Witchy Sheep: Tricks and Recipes"

1. John - 2/5 stars - I was really excited to read "Halloween themed rabbit x witchy sheep" as the premise seemed unique and promising. However, I was ultimately disappointed. The characters lacked depth and development, making it difficult for me to truly connect with them. The plot felt disjointed and rushed, with several loose ends left hanging. Additionally, the writing style was mediocre, lacking the descriptive language necessary to fully immerse the reader in the Halloween setting. Overall, I found the book underwhelming and wouldn't recommend it.

2. Sarah - 1/5 stars - As a fan of both Halloween and magical creatures, I was hoping "Halloween themed rabbit x witchy sheep" would be an enjoyable read. Unfortunately, it fell flat for me. The story was predictable and unoriginal, following clichéd tropes that have been overused in the genre. The dialogue felt forced and unnatural, making it difficult for me to believe in the characters and their motivations. The romance between the rabbit and sheep characters felt forced and lacked chemistry. Overall, I found this book to be a disappointment and not worth the read.

3. Emily - 2/5 stars - I had high hopes for "Halloween themed rabbit x witchy sheep," but it failed to deliver. The writing was mediocre, with poor grammar and spelling errors throughout the book. It was distracting and took away from the overall reading experience. The plot felt disjointed and lacked cohesiveness, making it difficult to follow the story. The characters were underdeveloped and lacked depth, making it difficult for me to care about their journey. Overall, this book was a letdown and I wouldn't recommend it to others.

4. David - 3/5 stars - "Halloween themed rabbit x witchy sheep" had an interesting concept, but it fell short in execution. The story started off strong, but quickly became repetitive and predictable. The character development was lacking, and I found it difficult to connect with any of them on a deeper level. The Halloween elements were underutilized and could have been explored more fully to create a more immersive atmosphere. While it wasn't a terrible read, it didn't live up to my expectations and left me wanting more.

Rabbit and Witchy Sheep Get into the Spirit of Halloween