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Beyonce and the Illuminati: Music’s Most WTF Conspiracy Theories, Explained

Beyoncé is many things to many people – muse, icon, trailblazer, Sasha Fierce – but there’s one label that she may not be so quick to claim: Illuminati. The pop goddess has been dogged with rumored links to the super-secret society for years, with conspiracy theorists pointing to her and husband Jay-Z as the reigning king and queen of the centuries-old organization.

But how did the Lemonade singer come to be associated with the Illuminati in the first place? And who or what are the Illuminati anyway? And, perhaps most importantly – why does it matter if she is, in fact, a reigning member of the secret society? Good questions, not-so-easy answers.

Queen Bey’s affiliation with the Illuminati actually stems from her relationship with husband Jay-Z, who has been linked to the powerful secret society since the late 1990s. As Hova rose to success with a string of platinum albums, starting with 1996’s Reasonable Doubt and spanning In My Lifetime, Vol. 1, Vol. 2… Hard Knock Life and Vol. 3… Life and Times of S. Carter, conspiracy theorists began to speculate that the music mogul’s powers extended beyond mere talent and bravado; in their eyes, Jay-Z was actually a member of the Illuminati, an exclusive group made up of the intellectual and political elite, which literally runs the world.

Add to that the fact that the signature hand sign for Jay Z’s Roc Nation involves holding both palms up in a triangle formation – believed to be a nod to the triangle symbol that represents the Illuminati – and it starts to become clear how and why theorists see hints of the couple’s membership everywhere. Beyoncé’s stunning 2013 Super Bowl performance, for instance, gave conspiracy theorists whiplash when she flashed the Roc Nation hand symbol at halftime, a move theorists pointed to as evidence of her allegiance to the Illuminati.

Theorists also point to Beyoncé’s music videos, which are notoriously rife with symbolism, as hints at the singer’s double-life as the Queen of the Illuminati. Her Grammy-nominated (but notably not-winning) 2008 music video for “Single Ladies” has drawn particular interest from theorists, with some claiming that messages can be heard when the song is played in reverse.

Is Beyoncé’s Renaissance a Sign of the Apocalypse?

This week, Beyoncé released her seventh studio album, Renaissance. Soon—if the hidden messages in the album’s various promotional images are correct—the end days foretold in Revelation will come.

Or, at least, that’s what some folks believe. Social media has told us for years that Beyoncé is a member of the Illuminati. Now, the internet is adding an addendum: These days, Beyoncé is not necessarily trying to run the world—she’s just trying to tell us it’s ending.

It started with the horse imagery. The cover of Renaissance is a striking shot of a mostly nude, be-heeled Beyoncé on top of a silver horse. The cover of this month’s British Vogue is a striking shot of Beyoncé riding a red one. Newsweek explains the rest: “In July 2020, Beyoncé sat atop a white horse in the Black Is King movie and in August 2022 she posed with a black horse for Harper’s Bazaar.” It’s a simple enough equation: Beyoncé. Horses. The Four Horsemen of the Apocalypse—one riding a white horse, one a red one, one a black one, and one a pale one. Pestilence, War, Famine, and Death. When they show up, it means our earthly world is over.

At least one TikToker explained that Beyoncé was tipping her hand re: the impending literal actualization of the Bible’s Book of Revelation (a third of the world dying immediately and all that) because “they [vaguely defined “they,” presumably Illuminati-adjacent] have to tell you what’s next on the agenda.” If you want to dig deeper, you can lose yourself in a 42-minute YouTube video promising that “Beyoncé OPENS Demonic PORTALS in JULY.” (There’s only a few days left in the month; she better hurry up.)

The writer Titi Shodiya, who’s analyzed Beyoncé’s career on the podcast Dissect, says the Beyoncé Apocalypse era is a natural continuation of the Beyoncé Illuminati era. “She’s so good at what she does, she has so much influence and power, everything she does is so exquisite,” Shodiya says. “Most people don’t understand how a person can get it right every time. In order to compensate for our own insecurities, we have to project. We say ‘It’s impossible. There has to be some kind of magic associated with it, or the Illuminati.’ But really, it’s because she works really hard, she’s really serious about her craft, she takes her time, and she surrounds herself with people that she trusts that are also very talented.”

Beyoncé is too good. She’s not fallible. She’s not really one of us. Sprinkle in the horses and the well-worn history of theorizing around the superstar, and it’s actually not that much of a leap to “Beyoncé is proselytizing the end of days.” Just to be clear with something this important, I ask the on-hand Beyoncé expert bluntly: So is Beyoncé telling us that the apocalypse is coming? “Nah, I don’t think so,” Shodiya laughs. But “I’m open to other interpretations.”

This also feels like a dramatic spin on the old trope of asking your favorite celebrity to kill you. As The Cut’s Gabriella Paiella reported in 2019, fans of everyone from Sandra Oh to Timothée Chalamet have asked their beloveds to run them over or smack them with a hammer. As an editor named Brandy Jensen (the hammer-smack desirer) quite rationally explained to Paiella, there’s something to be said for the idea that “the ideal resolution of a crush is to be completely obliterated by it and suffer no longer under the terrible demands of desire.”

And that was all before the pandemic. Maybe, nowadays, some of us don’t just want our idol to end us—we want our idol to end everything. Maybe we already feel like the world is collapsing; maybe we’re secretly happy to have confirmation from as hallowed a source. @jvanmaraj2: “Beyoncé riding the four horses of the apocalypse, we are about to be slayed.” @jestom: “love Beyoncé as horsewoman of the apocalypse. end us queen.” Even some of the sincere conspiracists who fear Beyoncé’s dark powers seem to be welcoming her signaling of the Lord’s smiting of it all. In her interpretation of the horse material, YouTuber Shelby Ellimac referenced a meme that says empires generally last 250 years, and that America is 245 years old. “The United States is definitely an empire and it’s definitely time,” she said. “We need a reset.”

But as we wait for Beyoncé’s further communications on the end days, it may also be worth taking a glance at Equestrian Living, which recently posed a very provocative question: “What is Beyoncé’s story with horses?” Equestrian Living then went back to March 2004, when freshly solo Beyoncé “performed in her hometown of Houston at the Livestock Show and Rodeo” and pulled up on a horse to “one of the largest livestock exhibitions and rodeos in the world.”

As to that very tantalizing question—“What is Beyoncé’s story with horses?”—the truth may not be all that apocalyptic: She’s from Texas, and she likes horses.

Beyoncé’s Illuminati Sign Illuminated

These days, there is no shortage of Beyoncé news. A little over a week after getting flak for lip-synching the national anthem at Obama’s inauguration, Beyoncé killed it at the Super Bowl halftime performance.

The Twitterverse overwhelmingly applauded Queen Bey’s medley of old and new hits last night, especially when she was joined on stage by her old comrades from Destiny’s Child.

But just as she was wrapping up, Beyoncé made a symbol in the shape of a triangle, using only her fingers. While many, including Yahoo Sports, figured that “she was showing some love to her husband Jay-Z’s Roc-A-Fella Records, which uses the diamond as its symbol,” others proffered Illuminati rumors. (And some sorority girls squealed that Beyoncé just gave Tri-Delta a shout-out on national television.)

The native Houstonian has been believed to be a part of the Illuminati, a secret society spearheaded by the cultural elite and dating back to the late 18 th century. Historically, the Bavarian group was for influential thinkers and artists seeking to infiltrate every aspect of society—finance, politics, art, etc.—in order to institute a New World Order.

Its modern function is a bit more simplistic: those rumored to be tied to the Illuminati (and that list curiously includes rappers, George W. Bush, and the Pope) hide their membership in the top-secret organization by flashing telltale Illuminati signs on the world’s biggest stages (aka, Beyoncé’s triangle at the Super Bowl.)

Other imagery suspected of being Illuminati symbols? The goat-adorned clothing and accessories in music videos and songs by Rihanna and Lady Gaga. The goat supposedly pays homage to Baphomet, a pagan idol connected with Satanism. There are entire websites devoted to recording instances of conspiratorial, Illuminati-themed emblems in present-day pop culture. Some YouTube videos accuse former Texas Congressman Ron Paul of being an Illuminati fixture. And don’t forget the President.

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One libertarian-rooted group, the “Elect a New Congress” super PAC, is so convinced of Beyoncé’s affiliation with the Illuminati that they boycotted the halftime performance, cautioning viewers about Beyoncé’s “subliminal message.”

Some even took to Twitter to suggest that the 34-minute power outage at the Super Dome was somehow linked to Beyoncé’s sign.

“Beyoncé flashes illuminati symbol, lights go out, and come back on at 9:11 #o”@SpencerMcMahon3

“The illuminati turned off the lights, Beyoncé throwed the sign up then gave the eye signal,”@JosephG_

“Beyoncé would be perfect of she didn’t sell her soul to the devil #Illuminati,”@jennyschultz3

Gawker’s Taylor Berman wrote this last night before CBS released a statement about the power outage:

Well, that was one way to quiet the lip-synching haters/give credence to rumors of Illuminati: Minutes after Beyoncé’s inspired performance and just moments after a record-setting kickoff return from the Baltimore Ravens’ Jacoby Jones, power went out in over half of the Superdome… So far, no official reason has been given but, for now, certain groups are denying responsibility:

It wasn’t us.

— TheIlluminati (@TheIlluminati) February 4, 2013

But of course, they would say that. And just before the blackout, Twitter went down. Let no one ever question Beyoncé’s power again.

Daniel D’Addario at Salon supposes that Beyoncé and her counterparts, namely, her husband, Jay-Z, exacerbate the rumors on purpose, just for shock value. “The celebrities fan the flames a bit, too,” he wrote, quoting Jay-Z:

“I said I was amazing, not that I’m a Mason / It’s amazing that I made it through the maze that I was in,” rapped Jay-Z, acknowledging the case against him even as his fans throw up a sign that conspiracy-minded folks allege is that Masonic “eye inside a triangle.” Beyoncé’s one-eyed shoes seem like a fairly deliberate provocation given a portion of her audience’s fixation on Masonic symbolism. Beyoncé and Jay-Z may be setting themselves up for critique, and examination, and obsessive documentation.”

And for Beyoncé, more publicity has never been a bad thing.

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