At Magic New York, sourcing plays a crucial role in ensuring the success of our company. Sourcing refers to the process of finding, selecting, and acquiring materials, products, or services from reliable and reputable suppliers. The first step in sourcing is identifying our company's needs and requirements. This involves understanding our production goals, budget constraints, quality standards, and timelines. By clearly defining our objectives, we can effectively communicate our expectations to potential suppliers. Once our needs are determined, we can begin searching for suitable suppliers.
Once our needs are determined, we can begin searching for suitable suppliers. In sourcing, it is essential to establish and maintain strong relationships with suppliers to ensure a steady supply of quality products. We aim to find suppliers who can provide us with competitive pricing, high-quality materials, and reliable delivery services.
MAGIC Comes to New York in September
MAGIC New York will be held simultaneously with Coterie at the Javits Center Sept. 19 to 21.
By Lisa Lockwood Plus Icon May 25, 2021, 1:37pm- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
MAGIC is coming to New York in September.
Informa Markets Fashion, organizer of the trade show as well as of others including Coterie, Project and Sourcing at MAGIC, will introduce a new, twice-annual women’s and children’s East Coast market event, MAGIC New York.
Serving new and different market segments from MAGIC’s flagship event in Las Vegas, the new event will also feature brands previously available at Fame, Moda, Children’s Club and Sole Commerce.
Running simultaneously with Coterie, MAGIC New York will take place Sept. 19 to 21 at the Jacob K. Javits Center. It will feature a selection of apparel, footwear and accessories brands on level one of the convention center, while Coterie, which spotlights a more product-forward experience for the elevated women’s contemporary market, will be on level three, as reported.
Related Articles
Coterie's 11 Fashion Brands to Watch
MAGIC New York will showcase a variety of categories, such as young contemporary, sportswear, trend, footwear, accessories and children’s, as well as the introduction of a new onsite curation, “emerging designers.”
The show is intended to provide retailers with more opportunities to discover new brands and products as well as increase avenues to explore and expand private label options at lower minimums. For brands, this new market opportunity during a key buying season looks to provide access to a larger audience of retail buyers to open new accounts and expand into new territories.
The event will also include activations and networking events, as well as educational sessions featuring industry thought leaders, which will be revealed at a later date.
“Presenting a focused edition of our flagship Las Vegas event in a new, key market is part of our aim to generate more diverse avenues of connection and commerce for our community,” said Jordan Rudow, vice president of events at MAGIC. “While offering the same comprehensive selection of brands and categories previously showcased at our New York-based events, MAGIC’s expansion and new home in the New York market will gather a larger cross-section of the industry, giving our buyers the ability to show a wider selection of brands and at a variety of price points.”
Asked if MAGIC in Las Vegas will feature many of the same exhibitors as MAGIC New York, an Informa spokeswoman said there will be some crossover. “MAGIC New York will be differentiated with an emphasis on sportswear brands in addition to trend, young contemporary and children’s brands, especially as the new home for brands previously a part of Fame, Moda and Children’s Club.”
As for whether there will be a vetting process to be included in MAGIC New York or Coterie, she said they are two distinct events, which serve differentiated market segments and price points. “Women’s and children’s, trend and young contemporary brands at price points from value to mass market will showcase at MAGIC New York, whereas elevated contemporary and advanced contemporary women’s brands at price points from premium to affordable luxury will be showcased at Coterie New York,” she said.
In assessing whether the two MAGIC shows will impact each other, one source noted that people who attend MAGIC in Las Vegas don’t necessarily come to New York, and MAGIC in Vegas attracts a lot more West Coast and Midwest retailers.
As reported, MAGIC Las Vegas will return to the Las Vegas Convention Center from Aug. 9 to 11. It is joined by sister events Project Las Vegas, the contemporary men’s and women’s market event, along with Sourcing at MAGIC, the sourcing and supply chain market events.
FOR RELATED STORIES:
FOR RELATED STORIES:
To find suppliers, we utilize various methods, including attending trade shows and industry events, conducting online research, and seeking recommendations from industry peers. We also rely on our network of contacts and professionals in the industry to gather information about potential suppliers. After identifying potential suppliers, the next step is to evaluate them based on specific criteria. This evaluation process may include factors such as the supplier's financial stability, production capabilities, quality control procedures, and adherence to ethical standards. We also consider the supplier's track record and reputation within the industry. Once we have selected a supplier, we negotiate and finalize the terms of the agreement. This includes discussing pricing, payment terms, delivery schedules, and any additional requirements or expectations. We aim to secure the best possible deal while ensuring a mutually beneficial relationship with the supplier. Throughout the sourcing process, we prioritize transparency and open communication with our suppliers. This allows us to address any concerns or issues promptly and maintain a productive working relationship. We also conduct regular performance evaluations to assess the supplier's ability to meet our standards and expectations. In conclusion, sourcing is a vital aspect of our operations at Magic New York. By carefully selecting and partnering with reliable suppliers, we can ensure a consistent supply of high-quality materials and products. This, in turn, enables us to meet and exceed the expectations of our customers and maintain our competitive edge in the market..
Reviews for "The Magic Mix: Sourcing a Diverse Team in New York City"
1. Emily - 2 stars - I was really disappointed with "Sourcing at Magic New York". The event was chaotic and poorly organized. There was no clear schedule or direction for attendees, and it felt like a free-for-all. I had high expectations for networking and discovering new suppliers, but I left feeling frustrated and overwhelmed. The lack of communication and coordination made it challenging to connect with the right people and find relevant products. Overall, the experience was not worth the time and money.
2. Michael - 1 star - "Sourcing at Magic New York" was a complete waste of my time. The exhibition floor was crowded, and it was impossible to navigate through the chaos. The event claimed to have a wide range of suppliers, but most of the booths I visited were either uninterested or unable to provide the information I needed. The lack of quality and variety left me feeling underwhelmed. I would not recommend this event to anyone looking for genuine sourcing opportunities.
3. Jennifer - 2 stars - As an experienced sourcer, I found "Sourcing at Magic New York" to be underwhelming. The event lacked depth and failed to attract top-quality suppliers. The range of products on display was limited, and many were not relevant to my industry. Additionally, the lack of organization and structure made it difficult to make meaningful connections. Overall, I expected more from a sourcing event of this caliber and was left disappointed.
4. Mark - 1 star - "Sourcing at Magic New York" was a disaster. The event was overcrowded, making it nearly impossible to have any meaningful conversations with suppliers. The lack of clear signage and information added to the confusion, and I struggled to find the products I was interested in. The quality of exhibitors was subpar, and it felt like a giant sales pitch rather than a genuine sourcing opportunity. I would not recommend wasting your time and money on this event.