Half Magic Eyeliner Dos and Don'ts: What to Avoid for a Flawless Look

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Are you tired of the same old black eyeliner? Looking for something bold and mesmerizing? Look no further than half magic eyeliner. With its unique design, this innovative eyeliner will add a touch of enchantment to your makeup routine. Half magic eyeliner is a stunning twist on the classic winged eyeliner look. Instead of lining the entire top or bottom lash line, this eyeliner is applied only halfway, creating an eye-catching and captivating effect. The other half of the eyelid is left bare, allowing the eyeliner to truly stand out. The beauty of half magic eyeliner lies in its simplicity and versatility.


Cap, collar and vial are made with 30% post consumer recycled materials.

Dimethicone, Acrylates Copolymer, Polyacrylate-21, 1,2-Hexanediol, Ammonium Acrylates Copolymer, Hydroxyacetophenone, Sodium Hydroxide, Tin Oxide, Synthetic Fluorphlogopite, Butylene Glycol, Caprylyl Glycol, Trideceth-6 Phosphate, Phenoxyethanol, Dipropylene Glycol, Sodium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Glyceryl Caprylate, Titanium Dioxide CI 77891 , Iron Oxides CI 77491. Created to be like a Beauty Light Wand illuminator for the eyes, the matte end defines the eyes, adding shape and depth, whilst the metallic end adds light-play to amplify your colour contrast.

Mesmerizing half magic eyeliner

The beauty of half magic eyeliner lies in its simplicity and versatility. It can be applied with a traditional liquid or gel eyeliner, or for a softer look, use an eyeliner pencil. The possibilities are endless.

Cosmetics Brand Half Magic Closes Investment Round

New capital will fuel domestic growth for both HBO and A24’s hit show ‘Euphoria’-inspired makeup line.

06.27.23

Half Magic, a vegan, cruelty-free, and transformative makeup brand from the imagination of Donni Davy, the head makeup artist from HBO’s “Euphoria,” has closed on its investment round led by premier consumer investor Alliance Consumer Growth, with significant participation from A24, Imaginary Ventures and Access Entertainment.

Funds will be allocated toward supporting notable growth year over year, including fueling expansion via the brand’s inaugural debut in brick-and-mortar retail set for later this year.

With #euphoriamakeup sitting at 2.5 billion views on TikTok, Davy launched Half Magic in 2022 in response to the significant impact #euphoriamakeup had on pop culture.

“Half Magic is the answer to countless DMs asking me how to layer glitter and color,” said Davy. “I wanted to provide fun, user-friendly products and tools all in one place for people to not just create the looks I’m known for, but also to bring a little sparkle and joy into every day.”

Mesmerizing half magic eyeliner

You can experiment with different colors, thickness, and shapes to achieve your desired look. Whether you want to add a pop of color to your everyday makeup routine or you're looking to make a statement for a special occasion, half magic eyeliner is the perfect choice. It can instantly elevate your look and give you an air of confidence and allure. To apply half magic eyeliner, start by drawing a thin line from the inner corner of your eye towards the middle of your eyelid. Then, create a small wing at the outer corner of your eye. The key is to keep the line thin and precise for a more impactful look. If you're feeling adventurous, you can also experiment with thicker lines or different shapes to create a bolder effect. Once you've mastered the art of applying half magic eyeliner, you'll never go back to your old routine. It's an effortless way to amp up your makeup game and leave a lasting impression. So, why wait? Try half magic eyeliner today and let your eyes dazzle and mesmerize like never before..

Reviews for "Half Magic Eyeliner: How to Make Your Eyes Look Bigger"

1. Emma - 1 star
I was really excited to try the Mesmerizing half magic eyeliner after hearing so many positive reviews. However, I was extremely disappointed with the product. The eyeliner was difficult to apply and smudged easily, despite claims of its long-lasting formula. Additionally, the color was not as vibrant as advertised, making it barely visible on my eyelids. Overall, I found the product to be a waste of money and would not recommend it to others.
2. Liam - 2 stars
I had high expectations for the Mesmerizing half magic eyeliner, but it fell short in several aspects. Firstly, the applicator was not user-friendly, making it hard to achieve a precise and clean line. The formula also dried out quickly, resulting in a chunky and uneven application. Moreover, the eyeliner had a tendency to fade and smudge throughout the day, requiring frequent touch-ups. Overall, I found the product to be subpar and would not repurchase.
3. Sarah - 2 stars
I had heard great things about the Mesmerizing half magic eyeliner, but sadly it did not live up to the hype for me. The formula was not as pigmented as I expected, leaving me with a barely visible line on my eyelids. Moreover, the eyeliner smudged easily and did not stay in place throughout the day, making it look messy. I was also disappointed with the application, as the brush was not fine enough to create precise lines. Overall, I found the product to be average at best and would not recommend it.

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