Magic at the Beach The beach is a place that has always held a certain allure and mystique. The crashing waves, the warm sand between your toes, and the vast expanse of the ocean stretching out before you, all create a sense of wonder and enchantment. It is no wonder then, that the beach is often associated with magic and the supernatural. At first glance, the beach may seem like an ordinary place, full of families enjoying their summer vacations, couples strolling hand in hand, and children building sandcastles. But if you look closer, you may start to notice the subtle signs of magic that seem to permeate the air. For starters, there is the inexplicable feeling of calm and serenity that washes over you as soon as you set foot on the beach.
For starters, there is the inexplicable feeling of calm and serenity that washes over you as soon as you set foot on the beach. It is as if the rhythm of the waves has the power to hypnotize and transport you to a different realm. The sound of the waves crashing against the shore, the seagulls calling in the distance, and the gentle breeze blowing through your hair, all create a sense of tranquility and peace.
Alexa, Open Magic On The Beach
We have teamed up with On the Beach, the travel holiday specialists, and Magic Radio, to offer Magic’s breakfast show listeners the chance to win the holiday of a lifetime by participating in a new, holiday-themed interactive smart speaker game.
As part of On the Beach’s year-long sponsorship of the Magic Breakfast show, listeners can request to ‘Open Magic on the Beach’ on their Amazon Alexa device. They will then hear the friendly voices of Ronan Keating and Harriet Scott, hosts of Magic Radio Breakfast, who will invite the listener to play a fun, light-hearted game. Should the listener get all seven holiday-themed questions correct, they can be entered into a draw to win an all-inclusive holiday to Dubai.
Earlier this year the Bauer Media radio station, On the Beach, and media agency Goodstuff launched the inaugural ‘Airport Lounge Olympics’, seeing five couples battle it out in a series of live games that were also broadcast on air to win a free all-inclusive holiday to Mexico. Shining a light on On the Beach’s free lounge offering to anyone that books a four-star or above holiday, the ‘Airport Lounge Olympics’ comprised airport-themed games such as ‘Suitcase Shuffle’, ‘Security Line 100m’, ‘Spot the Pilot’ and ‘Breakfast Buffet’.
The new smart speaker competition represents the next phase of On the Beach’s marketing and sponsorship campaign as it seeks to tap into the growing trend of actionable audio advertising and conversational technology.
Research from Neuro-Insight, the neuro analysis company, has shown that the conversational concept behind smart speaker advertising can generate powerful responses in the human brain that can build deeper connections between brands and consumers. The research found that voicing a brand’s name back to a smart speaker (in response to an advert) generates a 30% uplift in overall levels of brain response compared to a standard audio ad (The Power of Actionable Audio Ads, 2022).
Charlie Cadbury, CEO and Founder, Say It Now, says: “We are thrilled to partner with Magic Radio and On the Beach to create this interactive smart speaker competition. Voice technology is shaking up the traditional ways that brands communicate with their customers, and this is the latest example of how the technology is being deployed to drive awareness, engagement, and entertainment!”
Simon Kilby, MD of Bauer Media Advertising, says: “People are listening increasingly more via digital devices, with our own Bauer digital listening profile leading the market at 75.3%. We’re always looking to innovate our products and services to match our listeners’ behaviour and develop our advertising offerings accordingly so brands can speak to audiences in the most relevant ways. This partnership and new smart speaker game between Magic Radio, On the Beach, and Say It Now is a perfect example of this and we can’t wait to see listeners try it out – and win a fantastic holiday on the way!”
Zoe Harris, Chief Customer Officer, On the Beach, says: “Partnering with Bauer Media and Say It Now has helped our brand to build trust and awareness while presenting opportunities for new activations. This fun holiday-themed smart speaker competition combines creativity with cutting-edge technology and it has been great to see Ronan Keating and Harriet Scott bring the campaign to life!”
On the Beach sponsors Magic Radio Breakfast, on air every Monday-Friday from 6-10 am.
The competition ends on 6 March 2023.
Here’s how the opening sounds Listen to the live reading from Ronan Keating and Harriet Scott
Here are seven spells and rituals that are sure to make your day at the beach magical.
Then, there are the seashells that are scattered along the shoreline. Each one is unique and holds its own story. Some people believe that these seashells have the power to grant wishes or bring good luck. If you listen closely, you may even hear the whispers of the sea trapped within their delicate curves. But perhaps the most enchanting aspect of the beach is the sunset. As the sun dips below the horizon, painting the sky with hues of orange, pink, and purple, it feels as if you are witnessing something truly magical. The fading light creates a symphony of colors that dance across the water, casting an ethereal glow over everything in its path. And let's not forget about the creatures that inhabit the ocean. From dolphins and whales to jellyfish and seahorses, these creatures are a constant reminder of the wonders of the natural world. Their grace and beauty, paired with their mysterious ways, adds to the air of magic that surrounds the beach. In conclusion, the beach is a place that exudes magic and wonder. From the calming rhythm of the waves to the seashells that hold ancient secrets, every aspect of the beach seems to have a touch of the supernatural. So the next time you find yourself at the beach, take a moment to embrace the magic that surrounds you and let yourself be transported to a world where anything is possible..
Reviews for "Beach Magic for Beginners: Where to Begin Your Journey"
1. Emily - 2 stars - I was really excited to read "Magic at the Beach" because I love fantasy novels, but I was extremely disappointed. The story was slow and dragged on for way too long. The characters were one-dimensional and lacked depth. The romance subplot was forced and unbelievable. Overall, I found it to be a boring and predictable read.
2. Jacob - 1 star - "Magic at the Beach" was a complete waste of time. The writing was poor and filled with clichés. The plot lacked originality and felt like a rehashed version of every other fantasy novel out there. The dialogue was cheesy and the characters were forgettable. I struggled to finish this book and regretted ever picking it up in the first place.
3. Sarah - 2 stars - As an avid reader of fantasy novels, I was excited to delve into "Magic at the Beach". However, I found the world-building to be lacking and inconsistent. The magic system was poorly explained and there were many plot holes throughout the story. The pacing was off, with long stretches of nothing happening followed by rushed and anticlimactic events. Overall, I was left feeling unsatisfied and would not recommend this book.
4. Matthew - 2 stars - I was drawn to "Magic at the Beach" because of its intriguing premise, but unfortunately, the execution fell flat. The writing style was dull and lacked creativity. The characters were unrelatable and the relationships between them felt forced. The action scenes were poorly choreographed and difficult to follow. Overall, I was disappointed by this book and would not recommend it to others in search of a captivating fantasy read.