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Harry Potter wand battle as British start-up takes on Warner Bros

Wizards duelling with wands are a familiar sight in the Harry Potter franchise - but now companies are duelling over the wands themselves.

A British computing company that develops gadgets to help children learn to code is in a row with Warner Bros over the launch of a Harry Potter-branded magic wand toy.

Kano Computing, which is backed by Microsoft, has demanded Warner Bros stop marketing its “Magic Caster Wand”, which costs £150.

The London-based start-up has claimed Warner Bros Discovery, the $36bn media giant that owns the film rights to the Harry Potter franchise, is using its ideas and intellectual property without consent.

Kano previously launched a “Harry Potter coding kit” in a deal with Warner Bros. The kit included a bluetooth-connected digital wand, which linked to a tablet, that children could use to play educational games.

However, in an email seen by The Telegraph, the start-up’s chief executive, Alex Klein, alleged Warner Bros had used intellectual property “shared in strict confidence” that had been developed by Kano.

A spokesman for Warner Bros Discovery said: “The claims made by Kano are without merit.”

In the email, Mr Klein asked Warner Bros executives to provide confirmation that they would “cease and desist go to market and promotion activities for the product”.

Mr Klein said he was exploring legal options unless a “fair commercial arrangement” could be reached.

He told The Telegraph Kano had been in discussions with Warner Bros for several years over potential future products.

Warner Bros' new wand uses motion sensing, Bluetooth and Wi-Fi to connect with smart home gadgets. This means a child can use the “magic wand” to seemingly turn smart-lights on and off or create sound effects from smart speakers.

Kano was founded by Mr Klein a decade ago and has secured investment from Microsoft, LocalGlobe and Salesforce founder Marc Benioff. It has raised more than $50m from investors.

The company develops gadgets and software aimed at helping people learn to code. It has also branched out into hardware aimed at music fans, launching a Bluetooth music player that allowed users to remix songs as they are played.

It released its STEM music player in 2021 in a deal with rapper Kanye West for his album Donda.

In November, Mr Klein confirmed the company had cut ties with West over repeated anti-Semetic remarks.

• UK Startups,
• Harry Potter,
• Warner Bros. Pictures

Magic Caster Wand supported devices

With your Harry Potter: Magic Caster Wand and the Magic Caster Wand app, you can cast spells that interact with compatible Bluetooth-enabled and Wi-Fi smart devices, such as lights, speakers, TV devices, as well as the wand box.

Note Connecting to smart devices (e.g. smart lights) isn't available with child accounts.

Here's our list of supported devices:

• Apple iPhone, iPad, and iPod Touch with iOS 14 or later

Install: On your Apple device, open the App Store and search for Magic Caster Wand. Then, select Harry Potter: Magic Caster Wand and choose the download option.

• Android phones and tablets with Android OS 9 or later

Install: On your Android device, open the Play Store and search for Magic Caster Wand. Then, select Harry Potter: Magic Caster Wand and choose the download option.

Installing the Magic Caster Wand app from somewhere other than the official Google Play app store is not supported.

• Apple TV 4K or Apple TV HD with tvOS 12 or later

Install: On your Apple TV, open the App Store and search for Magic Caster Wand. Then, select Magic Caster Wand TV Casting and choose the download option.

• Amazon Fire TV Cube with Fire OS 5.1 or later

Install: On your Amazon Fire TV Cube, choose Find and search for Magic Caster Wand. Then, select Magic Caster Wand TV Casting and choose the download option.

The following smart light bulbs and plugs are supported:

• LIFX Colour smart bulb
• Philips Hue smart bulbs and plugs with a Philips Hue bridge

• All Bluetooth speakers

Warner Bros. Suspends Sales of Magic Caster Wand, Possibly Due to Dispute with Kano

Warner Bros. has suspended sales of its Harry Potter: Magic Caster Wand smart device, and the decision is possibly related to a dispute with Kano, the creators of the Harry Potter Coding Kit. While the Magic Caster Wand is a Warner Bros. product, Kano’s Harry Potter Coding Kit is licensed by Warner Bros. Consumer Products as an official product inspired by the Harry Potter series.

Harry Potter: Magic Caster Wand products are shown in a promotional image.

While it is unclear when the decision to pull the Magic Caster Wand from the market was made, we at MuggleNet noticed that the store Harry Potter New York responded to a fan who inquired about the product on Twitter. As embedded below, in a tweet dated April 6, 2023, at 10:11 a.m. ET, the Harry Potter New York Twitter account replied, “At this time, sales of the wand have now ended.”

Similarly, at the time of publication, all the models of the Magic Caster Wand are listed as “No Longer Available” on the official website for the product, as shown on the page describing the Loyal wand. This confirms that sales of the Magic Caster Wand have ended on its official website and not just at Harry Potter New York.

In late January of this year, it was reported by multiple outlets that Kano alleges that Warner Bros. copied its wand technology for the product that eventually became the Magic Caster Wand. A report from Fast Company provides more details on these allegations.

In an interview with Fast Company, [cofounder and CEO of Kano Alex] Klein alleges that after discussions with Warner Bros. fell flat, the company took the intellectual property belonging to Kano—including its inventions, trade secrets, and assets protected by patents—to launch a competing wand, called the Harry Potter Magic Caster Wand.

Warner Bros. also responded.

In response to the allegations outlined by Klein, a Warner Bros. spokesperson told Fast Company, ‘The claims made by Kano are without merit.’ In a separate letter sent to Klein on January 11, the studio’s legal representatives wrote: ‘[Warner Bros. Discovery]’s development of the Magic Caster Wand has nothing to do with Kano’s allegedly confidential information and did not involve any improper use of Kano’s allegedly confidential information.’

The Kano Harry Potter Coding Kit is shown in a product image.

In an article from the same date as the Fast Company piece, TechCrunch reported that the dispute involved a request from Kano to Warner Bros. to cease and desist.

London-based Kano issued a ‘cease and desist’ to Warner Bros. this week, which TechCrunch has seen, requesting that the media and entertainment giant halt its go-to-market and promotional activities.

Additionally, Klein explained to TechCrunch that, although the Harry Potter Coding Kit did not include all the same features as the Harry Potter: Magic Caster Wand, some of the features that later ended up as part of the Magic Caster Wand were considered in talks between Kano and Warner Bros.

‘In the process of making it easy for a person to hold down the button on the wand and cast a spell, we realized that this is a new language for human computer interaction,’ Klein said. ‘You could be casting spells not only to make Bertie Bott’s Every Flavour Beans explode on a screen, but you could [also] be doing gestures to control your lights, unlock your door and control the volume of music. We realized that this gestural form of interaction could be quite powerful and extended into other domains in the smart home. So we came in, [and] they [Warner Bros.] got really excited about this idea of controlling the smart home.’

At the time of publication, it is unclear to us at MuggleNet if either party has taken or will be taking further legal action in relation to the two wand-themed products. It is also unclear, therefore, if or when the Magic Caster Wand will be available for purchase again.

Have you purchased a Harry Potter: Magic Caster Wand or a Harry Potter Coding Kit? Tell us your thoughts in the comments below.

Order your Harry Potter: Magic Caster Wand™

T he The upcoming Harry Potter: Magic Caster Wand invites you to cast spells and gives you ‘the ultimate wand experience’.

UPDATE: Ollivander would be proud! All Harry Potter: Magic Caster Wand, Heroic editions have found their new owner and are no longer available for pre-order. You can still order the other designs here. Magic is within your reach… Now available to order, the Harry Potter: Magic Caster Wand is ready to bring some Hogwarts-esque magic to the festive season. Cast spells, challenge your friends to duels, and immerse yourself in all things Wizarding World with this truly unique wand experience. A motion-activated, smart-connected wand that invites users to immerse themselves in all things Wizarding World, the Harry Potter: Magic Caster Wand works with a companion app to connect to compatible smart devices in your home. By connecting the Harry Potter: Magic Caster Wand to the companion app, users can cast motion-gesture spells including Expelliarmus and Lumos. Dim the lights, challenge your friends to a duel, perfect your Wingardium Leviosa swish-and-flick, or practice your Patronus – with over 50 spells available on the Harry Potter: Magic Caster app, there’s plenty of magical fun to be had. The Harry Potter: Magic Caster Wand is estimated to ship in early December 2022. Estimated ship date is subject to change. Order your Harry Potter: Magic Caster Wand wand now and choose from one of four looks – Honourable, Defiant, Loyal and the limited-edition Heroic, available exclusively to Harry Potter Fan Club members. Check out our handy guide, below, to find out more about each of the four designs.

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Honourable

Rugged and aged in appearance, this wand was designed for those with powerful intuition and an affinity for the magic of the natural world. Its warmth will draw those with strength, courage, and conviction. For the best or worst of times, this wand feels as exemplary as the one who wields it.

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Reviews for "Unraveling the Mystery of Dakota Magic Sportsbook House's Success"

1. John - 2 stars

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3. Mark - 2 stars

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The Allure of Dakota Magic Sportsbook House: A Must-Visit Destination